Marketing Coordinator

Location

Nairobi, Kenya

Department

Marketing

Reporting

Chief Visionary/MD

Job Summary

The Marketing Coordinator will be responsible for developing and executing the marketing strategy for a client in the electronics sector. The ideal person will be responsible for driving brand awareness, market share growth, and sales performance across Modern Trade (MT), General Trade (GT), and E-commerce channels. The role will coordinate brand-building initiatives, trade marketing programs, digital marketing campaigns, product launches, and consumer engagement activities to strengthen the brand's position in the Kenyan market.

Key Responsibilities

1. Marketing Strategy & Brand Management

• Coordinate and implement annual marketing plans aligned with business objectives and sales targets.
  

• Build and strengthen brand awareness, consideration, and preference across Kenya.
  

• Coordinate brand positioning and ensure consistent communication across all consumer touchpoints.
  

• Monitor market trends, competitor activities, and consumer insights to identify growth opportunities.
  

• Coordinate new product launch strategies and go-to-market plans for TVs, Audio products, and Home Appliances.
  

2. Trade Marketing (MT & GT)

• Develop and execute trade marketing initiatives to drive sell-in and sell-out performance.
  

• Create promotional calendars and channel-specific campaigns for key retail partners.
  

• Work closely with sales teams to improve product visibility, merchandising standards, and retail execution.
  

• Coordinate POS materials, in-store branding, display units, and promoter programs.
  

• Analyze promotion effectiveness and recommend improvements for future activities.
  

3. E-commerce Marketing

• Develop and execute digital commerce strategies to drive online sales growth.
  

• Coordinate brand presence across leading online marketplaces and e-commerce platforms.
  

• Optimize product listings, content, pricing communication, and promotional activities.
  

• Collaborate with e-commerce partners to improve traffic, conversion rates, and customer engagement.
  

• Monitor online customer reviews and reputation management.
  

4. Digital Marketing & Consumer Engagement

• Coordinate digital marketing campaigns across social media, search, display advertising, influencer marketing, and content marketing.
  

• Coordinate the brand's digital assets, including website and social media channels.
  

• Develop customer acquisition and retention programs.
  

• Track campaign performance and optimize based on ROI and key performance indicators.
  

• Build partnerships with media agencies, influencers, and content creators.
  

5. Budget Management

• Prepare and coordinate the annual marketing budget.
  

• Ensure efficient allocation of resources across ATL, BTL, digital, and trade marketing activities.
  

• Monitor spending and maximize return on marketing investment.
  

6. Market Intelligence & Reporting

• Conduct regular market research and consumer analysis.
  

• Track market share, brand health metrics, and competitor performance.
  

• Prepare monthly and quarterly performance reports with actionable recommendations.
  

• Use data analytics to improve marketing effectiveness and business outcomes.
  

7. Cross-Functional Collaboration

• Work closely with Sales, Product Management, Supply Chain, Finance, and Customer Service teams.
  

• Ensure alignment between marketing activities and commercial priorities.
  

• Support key account management initiatives with major retail and e-commerce partners.
  

Key Performance Indicators (KPIs)m

• Brand awareness and consideration growth
  

• Market share growth across product categories
  

• Sales growth in MT, GT, and E-commerce channels
  

• ROI on marketing campaigns
  

• Digital engagement and lead generation metrics
  

• Online sales performance and conversion rates
  

• Retail execution and merchandising compliance
  

• Product launch success metrics
  

• Customer Acquisition Cost(CAC)
  

• Customer LifeTime Value(CLTV)
  

• Churnrate
  

• Return On Ad Spend(ROAS)
  

Preferred Industry Experience

Candidates with experience in one or more of the following categories are highly preferred:

• Television (TV) Brands
  

• Audio Equipment
  

• Home Appliances
  

• Mobile & Consumer Electronics
  

• Technology Products
  

• FMCG companies with strong GT and MT exposure
  

Employment Type

Full-Time

Travel Requirement

Regular travel within Kenya to support retail partners, distributors, trade activations, and market visits.

Success Profile

The ideal candidate is a commercially driven marketer who can build a strong challenger consumer electronics brand in Kenya, effectively coordinate MT, GT, and E-commerce channels, and deliver measurable growth in brand equity, sales, and market share.

Requirements

Qualifications & Experience

Education

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
  

• MBA or postgraduate qualification is an added advantage.
  

Experience

• 5–8 years of marketing experience in Consumer Electronics, Home Appliances, FMCG, or related industries.
  

• Strong experience managing MT, GT, and E-commerce channels.
  

• Proven track record in brand management, trade marketing, and digital marketing.
  

• Experience working with major retail chains and online marketplaces in Kenya.
  

Required Skills & Competencies

Technical Skills

• Campaign executional capabilities
  

• Brand Management
  

• Project management skills
  

• Trade Marketing
  

• Digital Marketing
  

• E-commerce Marketing
  

• Consumer Insights & Analytics
  

• Media Planning & Buying
  

• Budget Coordination