Digital Media Strategist

We are looking for a skilled and analytical Digital Media Strategist to join a professional advertising agency.

The ideal candidate will be responsible for developing, executing, monitoring, and optimizing digital advertising campaigns across Meta Ads, Google Ads, and other relevant digital platforms.

This role requires a strong combination of strategic planning, hands-on campaign management, performance analysis, audience insights, and budget monitoring to ensure digital campaigns achieve their intended objectives.

The Digital Media Strategist will collaborate closely with creative, media, and client service teams to deliver effective advertising campaigns, monitor results, and identify opportunities for continuous improvement.

This opportunity is suitable for professionals who enjoy working with both digital advertising strategy and hands-on campaign execution rather than focusing solely on social media content management.
Digital Media Strategy & Planning

• Develop digital media strategies aligned with campaign objectives and client requirements.

• Prepare comprehensive digital campaign plans.

• Identify relevant advertising platforms and campaign opportunities.

• Analyze audience behavior to support effective media planning.

• Monitor competitor activities and emerging digital advertising trends.

Campaign Execution & Management

• Plan, execute, and manage digital advertising campaigns across relevant platforms.

• Manage Meta advertising campaigns, including ongoing optimization.

• Work with Google Ads and other relevant advertising platforms.

• Ensure campaigns are executed according to agreed timelines and objectives.

• Coordinate advertising requirements with internal teams.

Campaign Monitoring & Optimization

• Monitor campaign performance regularly.

• Analyze campaign data and identify areas for improvement.

• Recommend campaign adjustments based on performance insights.

• Evaluate audience responses and campaign effectiveness.

• Continuously improve campaign performance through data-driven optimization.

Digital Analytics & Reporting

• Analyze digital advertising results and campaign performance data.

• Prepare regular campaign performance reports.

• Communicate campaign insights and optimization recommendations.

• Monitor campaign budgets and support efficient allocation of advertising spend.

Team Coordination & Collaboration

• Coordinate with creative teams to develop suitable advertising assets.

• Work closely with media and client service teams.

• Support effective communication regarding campaign requirements and performance.

• Ensure alignment between campaign strategies, creative execution, and client objectives.

• Stay updated with developments in Nepal's digital media and advertising landscape.