Head of Growth (Berlin, hybrid)

Your role at Kittl 🥁

Kittl has millions of users and is moving fast into AI. Our next big bet is small product-based businesses. You'll own growth end to end, lead about 30 people across acquisition, product marketing, brand and design, and turn every channel into one plan. You've scaled growth before, you make bold bets, and you're still hands-on. You'll report to our CEO, Nicolas Heymann.

What you'll do 📋️

• Small-business growth: Own the plan to win small product-based businesses, from positioning and channels to onboarding and pricing tests with Product

• One growth plan: Connect acquisition, product marketing, brand and content into one picture. Decide the few big bets that matter and what we stop

• Lead leads: Lead the team's leads, hire the specialists we're missing and raise everyone's bar

• Hands-on: Do the analysis, write the test plan and read the results yourself. Ship fast, learn fast

• Targets and budget: Own growth targets and the marketing budget, and make CAC, payback and conversion visible to everyone

• AI-native: Use AI in everything you and your team do, and make Kittl show up where our customers now search: inside AI assistants

What you'll need ✅️

• You've done this before: You've led growth across several channels at a self-serve, SMB or prosumer scale-up, and you can show what changed because of you. This is a senior role, so a proven track record matters

• Still hands-on: You work in the data yourself and design experiments that move numbers

• Bold judgement: You make big bets, explain them clearly and hold a direction under pressure, and you change course when the data says so

• Leadership: You've led managers or a multi-discipline team and made them better

• AI-native: AI is part of how you work every day, not a side experiment

• Cross-functional: You work as a peer with Product, Engineering and Data, and you bring the customer's voice into every decision

Nice to have 👌

• Experience in creative tools, e-commerce, print-on-demand or the creator economy

• Product or founder experience, including launching something from zero to one

Interview process 🔍️

• Intro call with your recruiter (30 min)

• Interview with Nicolas, our CEO (60 min)

• Case study: a growth plan for small product-based businesses, presented to Nicolas, our CPO and our Product Marketing Lead (90 min)

• Meet the team: growth and marketing leads (45 min)

• Bar Raiser interview (45 min)