Senior Influencer Marketing Manager (Berlin, hybrid)

Your role at Kittl 🥁

Influencers and creators are how Kittl reaches small business owners through people they already trust. You'll source, negotiate and brief the YouTube and Instagram creators whose audiences are print-on-demand sellers, Etsy and Shopify shop owners and small product brands, and turn scattered posts into a channel we can forecast on subscriptions and CAC. You'll also own our affiliate programme, but most of your time goes into creators. To be clear, this is hands-on creator marketing, not B2B partnerships, channel sales or business development. It's a senior role with real authority over which creators we back and how much we spend, within the Acquisition team.

What you'll do 📋

• Creator deals: Own a portfolio of creators end to end: sourcing, vetting for brand fit, negotiating rates and terms, briefing, renewing or cutting

• Performance: Judge every deal on signups, subscriptions and CAC, and decide quickly what to scale, renegotiate or stop

• New creators and markets: Find and test creators in the segments our growth depends on, including new language markets and online communities, and hold a high content bar

• Budget: Run campaigns and their budget, and show what each euro returned

• Affiliate: Own the affiliate programme; commissions, onboarding, and moving partners from signed up to recurring producer

• Reporting and workflows: Keep reporting, payments, CRM and tracking clean. Use AI to find and analyse creators at scale; judging fit and who to back stays with you

What you'll need ✅

• Senior creator marketing experience: 5+ years in influencer marketing, including at least 2–3 years already operating at senior level. You've run paid YouTube and Instagram creator deals yourself: sourcing, negotiating, renewing and cutting

• Performance judgement: You judge creators on what they convert, not what they reach, and you've renegotiated or ended a deal because of CAC

• Affiliate mechanics: Hands-on experience with commission tiers, tracking and partner activation

• Relationships at volume: You can carry 60+ active partners, and tell a creator their work isn't good enough without losing them

• Budget ownership: You've owned an influencer budget and can defend how you spent it, with a CRM that's actually current

Nice to have 👌

• A SaaS or subscription app background; e-commerce, DTC or creative tools also work

• You've opened new creator niches, markets or partnership types, such as online communities

• TikTok creator experience

• Paid amplification of creator content on Meta and YouTube

• Other languages, especially Spanish, German or Portuguese, so you can work with creators in theirs

Show us, don't tell us 🎤

Bring two creator partnerships you built - what you saw in them before anyone else did, what you paid, and what came back.

Tools you'll use 🧰

• HubSpot: our primary CRM for the partner network

• Metabase: reporting on spend and performance

• Claude: as much as you want, for exploring and building

• Notion: documentation

• Trudy and VidIQ: checking creator metrics

Interview process 🔍️

• Intro call with your recruiter (30 min)

• Interview with the hiring manager (45 min)

• A take-home challenge, done in your own time

• Challenge presentation and discussion with the team

• Bar raiser interview (30 min)