Sales Executive / Sales Manager – Café & QSR Partnerships

About the Company

We are building a next-generation beverage brand rooted in great taste, clean ingredients, and a bold, youth-first attitude. Our vision is to create mass-market products with modern appeal and strong cultural relevance.
This is an opportunity to join a fast-growing challenger brand and play a key role in shaping its identity, voice, and growth journey.

Role Overview

We're looking for a highly driven Sales Executive/Sales Manager to expand FIRKI's presence across cafés, QSR chains, bakeries, and food-service partners.

Your role goes beyond selling—you'll create combo opportunities, improve beverage attachment rates, and ensure FIRKI is prominently featured across digital ordering platforms like Swiggy and Zomato

Key Responsibilities

• Acquire new café, QSR, bakery, and food-service accounts.
  

• Build relationships with founders, procurement teams, category managers, and outlet owners.
  

• Create high-converting meal combos such as Burger + FIRKI, Pizza + FIRKI, Sandwich + FIRKI, and Snack + FIRKI.
  

• Ensure FIRKI is listed prominently on Swiggy, Zomato, and digital café menus.
  

• Collaborate with marketing teams for menu creatives, combo promotions, and launch campaigns.
  

• Manage the complete sales cycle—from prospecting to onboarding and account growth.
  

• Increase repeat orders and improve outlet-wise throughput.
  

• Coordinate with distributors and operations teams for seamless supply.
  

• Track competitor pricing, menu trends, and beverage promotions.
  

• Represent FIRKI during tastings, launches, and industry events.
  

Requirements

• 3–8 years of experience in Café, QSR, HoReCa, Food Service, or Institutional Sales.
  

• Experience selling beverages or FMCG products preferred.
  

• Understanding of menu engineering and combo-selling strategies.
  

• Knowledge of Swiggy, Zomato, and online food-ordering ecosystems.
  

• Strong negotiation and relationship management skills.
  

• Self-driven with a startup mindset and ownership approach.
  

Benefits

What We Offer

• 3–8 years of experience in Café, QSR, HoReCa, Food Service, or Institutional Sales.
  
• Experience selling beverages or FMCG products preferred.
  
• Understanding of menu engineering and combo-selling strategies.
  
• Knowledge of Swiggy, Zomato, and online food-ordering ecosystems.
  
• Strong negotiation and relationship management skills.
  
• Self-driven with a startup mindset and ownership approach.