Senior Digital Marketing & Creative Specialist

SUMMARY

This hands-on role combines creative design, website management, digital marketing, SEO/SEM/AEO, marketing automation, and integrated campaign execution to drive brand awareness, demand generation, pipeline, and revenue growth initiatives.

The ideal candidate is equal parts creative thinker, digital marketer, and problem solver. They can take an initiative from concept to execution, developing creative, building digital experiences, launching campaigns, and using performance data to continuously optimize results. This role will support company's brand evolution, go-to-market initiatives, product launches, thought leadership, events, sales enablement, and demand generation programs.

We're looking for someone who understands how creative, digital experiences, search, automation, and campaign execution work together to generate measurable B2B marketing results. The ideal candidate is comfortable moving between creative and analytical work, whether designing campaign assets, building a landing page, launching a HubSpot nurture, optimizing search performance, or analyzing why a campaign isn't converting.

Above all, we're looking for a self-starter who takes ownership, moves projects forward, balances creative quality with business impact, and can independently execute from concept through results.

RESPONSIBILITIES

Creative Design & Brand Execution

• Design high-quality digital and print assets, including campaign creative, digital ads, sales collateral, event materials, social graphics, email templates, presentations, product sheets, case studies, infographics, and website visuals.
  
• Translate marketing concepts and messaging into compelling creative designed for specific audiences and channels.
  
• Maintain consistent application of company’s brand standards across marketing and sales materials.
  
• Help evolve and maintain the company's visual identity, templates, and design system.
  
• Collaborate with marketing, sales, leadership, and subject matter experts to bring campaigns and stories to life.
  

Website & Digital Experience

• Manage and maintain the company's website, including pages, content, forms, navigation, imagery, CTAs, and campaign landing pages.
  
• Build and optimize website and landing page experiences that support engagement and lead conversion.
  
• Improve website performance through SEO, user experience, conversion rate optimization (CRO), and A/B testing.
  
• Monitor website health and performance, troubleshoot routine issues, and coordinate more complex development needs with internal or external resources.
  
• Ensure forms, tracking, and conversion paths are implemented accurately.
  

SEO / SEM / AEO

• Execute SEO strategies, including keyword research, on-page optimization, metadata, internal linking, content optimization, and competitive analysis.
  
• Manage and optimize paid search and other digital advertising campaigns, including targeting, keywords, budgets, messaging, creative, and landing pages.
  
• Support Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies to strengthen visibility across AI-powered search and discovery experiences.
  
• Use platforms such as Google Analytics, Google Search Console, and SEO/SEM tools to monitor performance and identify growth opportunities.
  
• Continuously test audiences, messaging, creative, CTAs, and digital experiences to improve campaign performance.
  

Campaign Management & Marketing Automation

• Execute integrated B2B campaigns across email, web, paid media, organic search, social, content, webinars, events, and other digital channels.
  
• Manage campaigns from planning and development through launch, optimization, and reporting.
  
• Build and deploy emails, landing pages, forms, nurture programs, workflows, lists, and other campaign assets within HubSpot or similar marketing automation platforms.
  
• Manage audience segmentation, campaign tracking, UTMs, and other components needed for effective execution and attribution.
  
• Support lead capture, nurturing, routing, and lifecycle management in partnership with demand generation and sales.
  
• Manage campaign timelines, deliverables, and external agency or vendor resources as needed.
  
• Support targeted account-based marketing programs for priority audiences and market segments.
  

Analytics & Performance Optimization

• Monitor and analyze performance across website, email, organic search, paid media, and integrated campaigns.
  
• Track key metrics including engagement, conversion rates, cost per lead, MQLs, opportunities, pipeline, and campaign ROI.
  
• Maintain dashboards and campaign reporting using platforms such as HubSpot, Salesforce, and Google Analytics.
  
• Translate performance data into actionable recommendations that improve creative, campaigns, digital experiences, and marketing investment.
  
• Help strengthen marketing attribution and demonstrate marketing's contribution to pipeline and revenue.
  

Requirements

Required Qualifications:

• 5+ years of experience in digital marketing, creative design, demand generation, or a related B2B marketing role.
  
• Demonstrated ability to independently execute both creative and digital marketing initiatives.
  
• Strong portfolio showcasing digital, campaign, web, presentation, and sales enablement work.
  
• Proficiency with Adobe Creative Cloud, particularly Photoshop, Illustrator, and InDesign.
  
• Hands-on experience managing websites, landing pages, and content management systems.
  
• Experience with marketing automation platforms, preferably HubSpot.
  
• Working knowledge of SEO, SEM, AEO/GEO, CRO, and digital analytics.
  
• Experience executing B2B lead generation and multi-channel demand generation campaigns.
  
• Familiarity with CRM platforms such as Salesforce.
  
• Strong project management, communication, and organizational skills.
  
• Ability to independently manage multiple priorities and deadlines in a fast-paced environment.
  

Preferred Qualifications:

• Experience in healthcare technology, healthcare IT, SaaS, managed services, or B2B technology.
  
• Experience with HubSpot and Salesforce.
  
• Experience with Google Ads, Google Analytics, Google Search Console, and SEO platforms such as SEMrush.
  
• Experience with LinkedIn Campaign Manager or other B2B advertising platforms.
  
• Working knowledge of HTML/CSS and platforms such as WordPress.
  
• Experience with A/B testing, conversion optimization, UTMs, and campaign attribution.
  
• Experience with account-based marketing programs.
  
• Experience with video editing and motion graphics.
  
• Experience designing executive presentations and sales enablement materials.
  
• Familiarity with Figma, Canva, or similar creative tools.
  
• Experience using AI tools to support creative development, marketing productivity, search optimization, and campaign execution.
  

Success in the First 12 Months:

Success in this role will mean helping the company:

• Elevate the quality and consistency of the brand across digital, campaign, event, and sales experiences.
  
• Increase the speed and efficiency of creative and campaign execution.
  
• Improve website performance, organic visibility, user experience, and conversion.
  
• Strengthen SEO, paid search, and AI-driven search visibility.
  
• Build integrated campaigns that generate qualified leads, opportunities, and pipeline.
  
• Strengthen HubSpot automation, segmentation, nurturing, and campaign execution.
  
• Improve campaign measurement and attribution across digital channels.
  
• Reduce reliance on outside resources for routine creative, website, and digital campaign execution.
  
• Strengthen marketing's measurable contribution to pipeline and revenue growth.