● Build and maintain automated dashboards and BI reports for key product and revenue metrics.

● Write advanced SQL queries to analyze large datasets and generate actionable insights.

● Analyze product usage, funnels, retention, and feature adoption to identify growth opportunities. ● Conduct A/B testing, cohort analysis, and segmentation to measure product and campaign impact.

● Track and optimize digital marketing performance metrics such as CAC, ROI, CTR, and conversions. ● Translate business/product questions into structured analysis recommendations for stakeholders.

Requirements

● B.E./B.Tech from a reputed engineering institute

● Experience in Product Analytics, Management Consulting, Business Strategy, or Sales/Marketing Analytics roles.

● Strong SQL expertise for large-scale data analysis and reporting.

● Experience with BI tools such as Superset, Tableau, Power BI, or Looker.

● Solid understanding of product analytics, marketing metrics, funnels, and experimentation frameworks.

● Familiarity with digital marketing platforms such as Google Ads and Meta Ads Manager.

● Experience in AdTech / MarTech ecosystems is preferred but not mandatory.

Vereiste vaardigheden

Advanced SQL querying for large-scale data analysisBI tools (Superset, Tableau, Power BI, Looker)Automated dashboard and BI report buildingProduct analytics (usage, funnels, retention, feature adoption)A/B testing and experimentation frameworksCohort analysisCustomer and behavioral segmentation analysisDigital marketing performance measurement (CAC, ROI, CTR, conversions)Google Ads platform familiarityMeta Ads Manager familiarityAdTech/MarTech ecosystem knowledgeTranslating business/product questions into structured analysis and recommendationsBusiness strategy and management consulting competencies

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