Position - Marketing Analyst
Location: Noida
Experience: 2–4 Years
Work Mode: Hybrid
Employment Type: Full-time

Required Skills

Marketing Analytics
Marketing Operations
Experience in a SaaS and/or B2B environment
Google Analytics
HubSpot or similar Marketing/CRM platforms

Key Responsibilities

Analyse marketing performance across SEO, SEM, paid, email, social, and events.
Track campaign ROI, CAC, conversions, and other marketing KPIs.
Build and maintain marketing dashboards and performance reports.
Analyse the MQL → SQL → Closed-Won funnel and identify improvement areas.
Conduct market, competitor, and customer research.
Work with marketing teams to measure campaign and launch performance.
Analyse customer and account data for B2B SaaS segmentation and targeting.
Prepare reports and presentations for marketing and leadership teams.
Maintain accurate data across CRM, marketing, and analytics platforms.
Support marketing budget tracking and forecasting.

Compétences requises

Marketing AnalyticsMarketing OperationsSaaS/B2B Marketing KnowledgeGoogle AnalyticsHubSpot or similar Marketing/CRM platformsSEO AnalysisSEM and Paid Media AnalysisEmail Marketing AnalyticsSocial Media AnalyticsMarketing Dashboarding and Data VisualizationFunnel Analysis (MQL → SQL → Closed-Won)Market, Competitor, and Customer ResearchCRM Data Management and Data AccuracyBudget Tracking and ForecastingReporting and Presentation for Leadership

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