Require an Associate – Creative Communications (Copy), English Cluster in Mumbai

• Develop and execute high-impact campaign strategies, including taglines, scripts, and social media content that resonate with diverse audiences.
  
• Craft compelling narratives that leverage strong conceptual thinking to tell stories that connect emotionally with viewers.
  
• Manage and deliver integrated marketing initiatives spanning various platforms to maximize reach and engagement.
  
• Analyze audience trends and behaviors within the OTT and entertainment sectors to inform creative decisions.
  
• Curate and present a robust portfolio demonstrating a culturally aware and distinctive writing voice.
  
• Champion a deep passion for pop culture, storytelling, and the evolving entertainment ecosystem.
  

Requirements

* Strong conceptual thinking and storytelling skills
* Ability to write impactful campaigns, taglines, scripts and social content
* Experience across integrated / multi-platform campaigns
* Understanding of OTT, entertainment and audience behaviour
* Strong portfolio and culturally relevant writing voice
* Passion for OTT, entertainment, storytelling and pop culture