Founding Marketing Lead

About the company

Our client is an early-stage B2B SaaS startup building software for modern revenue teams.

The company is growing across Europe and is now looking for its first dedicated marketing leader.

This is a genuine 0→1 opportunity.

There is no established marketing playbook, large team or long list of campaigns to execute. You'll help build it.

The role

As Founding Marketing Lead, you'll own Marketing and work directly with the founders, Product, Sales and customers.

You'll be responsible for:

• Defining the ICP, positioning and messaging

• Understanding customers, competitors and the market

• Building the product marketing function

• Developing content and thought leadership

• Growing organic/SEO acquisition

• Experimenting with demand generation channels

• Creating sales enablement and customer stories

• Working with founders on founder-led marketing

• Testing, measuring and doubling down on what works

You'll have support from a junior marketer, but you'll own the strategy, priorities and execution.

What we're looking for

We're looking for a builder, not a corporate marketer.

You:

• Have experience in B2B SaaS / startup environments

• Have built something from scratch before

• Are comfortable with 0→1, ambiguity and limited resources

• Can move from strategy to execution without needing a big team

• Have strong opinions and aren't afraid to challenge founders

• Understand customers, products and commercial outcomes

• Can write clearly and turn complex ideas into simple messages

• Are curious about AI, SEO, automation and new marketing channels

• Care about pipeline and business impact, not vanity metrics

• Are highly autonomous, proactive and resourceful

You don't need to have had the title Head of Marketing.

We care much more about what you've built and the impact you've had.

What success looks like

In your first year, you'll have:

• Defined a clear market position and ICP

• Built the foundations of the marketing function

• Created a repeatable content and product marketing engine

• Improved organic presence and acquisition

• Built strong sales enablement

• Helped establish the founders' voice in the market

• Identified the channels that can generate qualified pipeline

• Created a marketing function that can scale

Why join?

This is an opportunity to join early enough to make a real difference.

You'll have significant ownership, work directly with the founders and help shape not only Marketing, but how the company goes to market.

If you want to build rather than maintain, this is for you.

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