Social Media Executive (Photographer & Content Creator)

Job Purpose

American Lycetuff DNK School System is seeking a creative and dynamic Social Media Executive to capture and showcase the daily life, achievements, and activities across our campuses. The ideal candidate will be responsible for producing high-quality visual content, managing day-to-day content creation, and strengthening the institution's digital presence through engaging social media content.

Key Responsibilities

• Capture high-quality photographs and videos of campus activities, events, classrooms, and student engagements.
• Create engaging short-form video content, including Instagram Reels, Facebook Reels, YouTube Shorts, TikTok videos, and Stories.
• Plan, develop, and execute creative content ideas aligned with the institution's branding and marketing objectives.
• Cover daily campus activities, academic events, celebrations, workshops, and special occasions.
• Edit photos and videos using professional editing software and mobile applications.
• Write compelling captions and coordinate content for publication across social media platforms.
• Stay updated with the latest social media trends, content formats, and platform algorithms.
• Collaborate with the Marketing and Administration teams for timely coverage of institutional activities.
• Maintain a content calendar and ensure consistent posting schedules.
• Ensure all content reflects the organization's brand identity and professional standards.

Requirements

• 2–3 years of experience in social media management, photography, videography, or digital content creation.
• Strong photography, mobile videography, and visual storytelling skills.
• Experience creating short-form content for Facebook, Instagram, TikTok, and YouTube.
• Ability to manage multiple projects and travel between Lahore campuses when required.

Qualifications

• Intermediate or Bachelor's degree

Technical Skills

• Proficiency in Canva, CapCut, or similar editing tools.
• Basic knowledge of social media scheduling and content management tools.
• Understanding of content creation, reels, and social media best practices.