VP Sales – LATAM (Regulated Forex) – Mexico

We are recruiting on behalf of a regulated forex brokerage that is growing its LATAM operation from Mexico. The VP Sales will take full ownership of the sales floor: building, leading and scaling a large team of conversion and retention agents, team leaders and desk managers, while keeping the operation fully compliant.

This is a hands-on leadership role for someone who has already run a large, regulated forex sales office for the LATAM market and knows how to deliver revenue and compliance together.

Key Responsibilities

• Lead and manage the full sales operation (conversion, retention and VIP desks) for the LATAM market
  
• Build, recruit, train and develop a large Spanish-speaking sales team, including team leaders and desk managers
  
• Own and deliver monthly and quarterly revenue, FTD and deposit targets
  
• Set KPIs for call activity, conversion rates, retention and client lifetime value, and track them closely
  
• Make sure all sales activity follows regulatory requirements, approved scripts and internal compliance policies
  
• Work closely with Marketing, Compliance, Payments/PSP and Customer Support to improve lead quality and the client journey
  
• Analyse sales performance and LATAM market trends to find growth opportunities
  
• Run daily floor management, coaching, call quality reviews and incentive programmes
  
• Report regularly to senior management on performance, forecasts and team structure
  

Requirements

• Must have: proven experience as VP Sales, Head of Sales, Sales Director or Country Manager at a regulated forex/CFD brokerage
  
• Must have: experience managing a large sales office (multiple desks and team leaders) in a regulated environment
  
• Must have: strong, hands-on experience with the LATAM market
  
• Must have: fluent Spanish, plus professional English for reporting to management
  
• Based in Mexico, or willing to relocate (relocation can be discussed for the right candidate)
  
• Strong track record of hitting revenue and FTD targets
  
• Deep understanding of conversion and retention sales cycles, KPIs and incentive structures
  
• Solid knowledge of regulatory and compliance requirements for selling financial products
  
• Experience with forex CRMs and trading platforms (e.g. MT4/MT5, cTrader)
  
• Strong leadership, coaching and people-management skills
  

Benefits

• Competitive senior-level base salary
  
• Performance bonus and commission linked to desk results
  
• Relocation option for the right candidate
  
• A senior leadership position with a growing, regulated brand
  
• Full package details discussed at interview