Life Sciences - Marketing - Consultant

Purpose of Job:
Responsible for driving market awareness, customer engagement and commercial growth across the regional Life Sciences product portfolio and Biomed Global Bioimmunegen Laboratory Services (BIG Lab). The role combines commercial marketing, market intelligence, lead generation, digital marketing and business analytics to support business development and accelerate market adoption.

Responsibilities:
Commercial Marketing & Demand Generation

• Plan and execute integrated marketing campaigns across digital platforms, email marketing, social media, scientific events and customer engagement programmes.
  
• Develop marketing strategies that increase brand awareness, generate qualified enquiries and support business growth.
  
• Create and maintain marketing materials including brochures, application notes, case studies, newsletters, videos, website content and digital assets.
  
• Manage company websites, product information and digital platforms to ensure accurate, engaging and consistent customer communication.
  
• Coordinate webinars, seminars, workshops, exhibitions and other customer engagement initiatives to promote products and BIG Lab services.
  
• Explore digital tools, AI technologies and marketing automation to improve marketing effectiveness and operational efficiency.
  
• Measure and report key marketing performance indicators (KPIs), including qualified leads generated, campaign ROI, website traffic, customer engagement and marketing conversion rates, and recommend improvement initiatives.
  

BIG Lab Commercialization & Market Development

• Support the commercialization and market adoption of BIG Lab laboratory services through targeted marketing and customer engagement initiatives.
  
• Develop value propositions, promotional campaigns and customer-focused marketing programmes for BIG Lab services.
  
• Collaborate with Application Specialists to introduce new laboratory services and identify emerging market opportunities.
  
• Build awareness and strengthen engagement with universities, hospitals, research institutes and biotechnology companies.
  
• Monitor market response, customer enquiries and service adoption, and recommend initiatives to expand BIG Lab business opportunities.
  

Market Intelligence, Lead Generation & Opportunity Development

• Identify strategic accounts, research grants, funding calls, laboratory expansion projects, equipment replacement opportunities and tender opportunities that align with the company's business priorities.
  
• Develop customer and market intelligence profiles to identify high-potential commercial opportunities.
  
• Generate, qualify and prioritize marketing-generated enquiries before assigning opportunities to the Sales Team.
  
• Monitor competitor activities, customer segments and market developments to support commercial planning and strategic decision-making.
  
• Provide monthly market intelligence updates on publications, grants/funding calls, new research projects and potential opportunities.
  

Commercial Analytics & CRM Management

• Maintain Customer Database & Lead Management records, currently through Excel or applicable CRM tools.
  
• Track marketing-generated enquiries, lead progression and sales pipeline performance to ensure timely follow-up.
  
• Analyze sales trends, pipeline performance, quotation ageing, opportunity conversion and sales forecasts to support business planning and revenue growth.
  
• Develop commercial dashboards and performance reports covering sales trends, pipeline health, customer engagement and marketing activities.
  
• Analyze customer behaviour, market trends and commercial performance, providing actionable recommendations to improve business results.
  
• Ensure CRM data integrity, reporting accuracy and dashboard consistency to support effective commercial decision-making.
  

Product Marketing & Cross-functional Collaboration

• Collaborate with Product Managers, Application Specialists, Principals and Sales Teams to develop effective go-to-market strategies for Life Sciences products and BIG Lab services.
  
• Support new product and service launch through coordinated marketing and commercialization activities.
  
• Translate technical information into customer-focused marketing messages and promotional materials.
  
• Gather customer feedback, competitive intelligence and market insights to strengthen product positioning and commercial strategies.
  

Commercial Operations & Customer Engagement

• Coordinate marketing-generated enquiries and ensure timely handover and follow-up by the Sales Team.
  
• Coordinate commercial documentation, marketing resources and customer support materials required for sales and marketing activities.
  
• Support commercial projects, process improvement initiatives and cross-functional business activities.
  
• Perform other commercial marketing duties as assigned to support the growth of the Life Sciences Division.
  

Requirements

• Bachelor’s Degree in Life Sciences, Biotechnology, Biomedical Science, Marketing, Business or a related discipline.
  
• 1–3 years of experience in marketing, product marketing or commercial support, preferably within the life sciences, biotechnology, diagnostics, laboratory or healthcare industry.
  
• Strong interest in commercial marketing and business growth.
  
• Ability to understand scientific products and communicate their value effectively.
  
• Experience with content creation, digital marketing tools (e.g., Canva or Adobe Creative Suite), CRM/customer database systems (e.g., Salesforce) and marketing analytics platforms is an advantage.
  
• Strong analytical, communication and stakeholder management skills.
  
• Proficient in Microsoft Office; familiarity with marketing automation, CRM and AI productivity tools is desirable.
  
• Self-motivated, organized and able to manage multiple projects in a fast-paced environment.