Visual Designer

About the role

By activating the Content Strategy, and building out the pillars into content packages, we can create content production at scale for both HT and EVP. By creating a dedicated team and a priortised backlog they will deliver content at scale ready for the market to publish. Each quarter, the team partners with category leads to plan the next wave of content batches against the strategic pillars, refining the Content Strategy as we learn. Working in the content production team you’ll take batches of content and deliver them for two brands. You'll create assets including Banners, social posts and other visual assets to support always on content. You'll work from existing assets, image libraries and templates.

What you'll deliver

The content package below is the core output of the role, produced across the two brands.

• Content page: Blog post of up to 400 words with a static hero banner and up to 2 images, plus a static homepage banner and a product listing page (PLP) tile. Uses existing assets and the image library. Fully aligned with SEO best practice.
• Emails: A combination of eCRM pre-launch, launch and post-launch emails on the same theme, or an SMS message. These will be delivered in excel copybooks.
• Newsletter: A standalone newsletter following the existing template, with imagery and copy. These will be delivered in excel copybooks
• Static social: Up to 4 post types for 1 concept, in English: social reel, static post (1 dimension), carousel and story.
• Social reel master video: Up to 10 seconds, in 1 format, based on an existing source (retail video), with copy adapted from the static assets.
• Content and pillar alignment: Working with a Content Strategist to Review and feedback on, briefs to ensure they align with the content strategy's pillars, priorities, batches and timelines.

What you'll do

• Design static hero banners and supporting imagery (up to 2 per post) for blog content pages.
• Produce homepage static banners and PLP tiles, built from existing assets and the image library.
• Design eCRM emails across pre-launch, launch and post-launch, and create a dark-market version of each design.
• Lay out standalone newsletters within the existing template.
• Create social assets for a single concept across reel, static post (1 dimension), carousel and story formats.
• Prepare stills, graphics and on-screen copy treatments for the social reel master video (up to 10 seconds, 1 format), adapted from the static assets.
• Adapt existing key visuals across formats and channels; concepting new key visuals is outside the role.
• Supply organised, layered PSD files with every design deliverable.
• Work with the content producer so copy and design land together, and so web assets support SEO best practice (image sizing, file weight, alt text).
• Keep each brand's visual identity distinct and consistent across every channel.
• Check briefs for asset availability and feasibility, and flag gaps early so batches and timelines hold.

How you'll work

You'll own the content package from brief to final files, across both brands.

• Across two brands: you switch between two tones of voice and visual identities without blurring them.
• Within what exists: you get the most from existing assets, image libraries and templates, and flag early when a brief needs something that isn't available.

What you'll bring

Essential

• Good understanding of Figma
• Advanced Photoshop skills, including building clean, well-organised, layered PSD files that others can pick up.
• Strong layout, typography and image-handling skills, including retouching, cropping and compositing from an image library.
• Experience adapting a key visual across formats and dimensions without losing its impact.
• An understanding of email design constraints, including working within templates and designing for different email clients and mobile.
• Knowledge of current social formats and specifications for reels, carousels, stories and static posts.
• Basic motion or video skills (After Effects, Premiere Pro or similar), enough to prepare graphics and copy treatments for a short reel.
• Experience working to brand guidelines, ideally across more than one brand at once.
• Awareness of web image best practice: sizing, file weight, export formats and alt text.
• Strong attention to detail and file hygiene, with accurate naming, versioning and handover.
• Good organisation, with experience delivering batches of assets to fixed timelines.
• Clear communication with copywriters, content producers and whoever is briefing the work.
• OK working in Tobacco

Nice to have

• Experience producing content in regulated categories.
• Motion skills