Sales Manager | FMCG industry

Location: Sheikh Zayed
Reporting to: Sales Director

Job Summary

We are looking for a Sales & Commercial Manager to lead and execute the sales strategy across E-commerce, Key Accounts/Modern Trade, and Out-of-Home/HoReCa channels. The role will focus on driving revenue growth, closing strategic deals, developing key customer relationships, and building new commercial partnerships.
The ideal candidate will have 7–8 years of FMCG experience, currently operating at a first-level management level within a multinational FMCG company, with a strong track record in sales strategy, business development, negotiation, and hands-on execution across the three key channels.
RESPONSIBILITIES

• Own the full sales strategy — design and execute the channel plan across E-commerce, Key Accounts (modern trade) and Out-of-Home / HoReCa.
• Close deals — negotiate and land new listings, trade terms, and volume commitments with key accounts and partners.
• Execute, not just plan — translate strategy into an operating plan, targets, and channel-level execution that actually delivers the number.
• Drive business development — identify and structure collaborations, co-branded activations, and commercial partnerships (“business deals”) that open new revenue.
• Grow the key-accounts book — build and manage the joint business plans with top retailers and e-commerce platforms.
• Lead the commercial rhythm — set targets, monitor performance against KPIs, and course-correct.

REQUIREMENTS

• Non-negotiables
• 7–8 years of experience in the FMCG industry.
• Currently at the first level of management (e.g. Key Account Manager, Channel Manager, National Sales Manager) inside a multinational FMCG company — Nestlé-caliber.
• Proven expertise across all three channels: E-commerce, Key Accounts, and Out-of-Home / HoReCa.
• A closer — a demonstrable track record of negotiating and closing.
• Strategic and hands-on — can independently build a sales strategy and, critically, execute it.
• Business-development mindset — comfortable structuring collaborations and commercial deals.
• 29-33 Max age
• Strong existing relationships with modern-trade retailers, e-commerce platforms, and HoReCa distributors in Egypt.
• A book of business or channel network they can activate quickly.
• Knows how to negotiate, close deals and think strategically