Head of Marketing – IT Consulting & Technology Solutions

Head of Marketing – IT Consulting & Technology Solutions

Scope: Marketing across VE3’s UK and international business

About the role

VE3 is seeking a commercially minded Head of Marketing to strengthen our market presence and support growth across IT consulting, managed services, technology solutions and proprietary products.

You will own marketing strategy and execution, translating complex capabilities into clear propositions that resonate with business leaders, technology decision-makers and public-sector buyers. Working closely with sales, delivery and product teams, you will build awareness, create demand and help convert our expertise and delivery experience into new business opportunities.

This is a hands-on leadership role suited to someone who can set direction, build a capable team and personally drive high-quality campaigns, content and commercial outcomes.

Requirements

Key responsibilities

Marketing strategy and positioning

• Develop and deliver a marketing plan aligned with VE3’s growth priorities, revenue goals and target accounts.
  

• Establish a clear, consistent brand narrative across consulting, managed services, platforms, products and accelerators.
  

• Develop sector-specific propositions, prioritising public sector, energy and utilities, health and life sciences, and education and research.
  

• Monitor competitors, buyer needs and market developments to identify opportunities for differentiation.
  

Demand generation and account-based marketing

• Build integrated campaigns across digital channels, email, events, webinars, partnerships and targeted outreach.
  

• Work with sales to identify priority accounts, buying committees and opportunities, developing campaigns that support complex enterprise sales.
  

• Establish clear lead qualification, handover and nurturing processes.
  

• Measure marketing-sourced and marketing-influenced pipeline separately, with agreed attribution and reporting.
  

Services and product marketing

• Turn technical capabilities into compelling messages focused on customer problems, business value and measurable outcomes.
  

• Develop go-to-market plans for new services, products and accelerators.
  

• Create proposition briefs, sales presentations, solution pages, campaign assets and competitive positioning materials.
  

• Help buyers understand how VE3’s consulting expertise, partner technologies and proprietary solutions work together.
  

Content, reputation and executive visibility

• Own the quality and consistency of the website, thought leadership, case studies, social channels and marketing collateral.
  

• Work with delivery teams to capture credible client stories, outcomes and testimonials, securing appropriate approvals.
  

• Support the CEO and subject-matter experts with articles, speaking opportunities, industry commentary and executive communications.
  

• Develop relationships with relevant industry communities, publications, event organisers and influencers.
  

Partner marketing and sales enablement

• Develop joint campaigns and events with technology partners and complementary service providers.
  

• Coordinate partner marketing opportunities and available co-marketing funding.
  

• Equip sales and bid teams with relevant customer evidence, sector narratives and differentiated messaging.
  

• Support awareness of VE3’s framework presence and routes to market.
  

Team, budget and operations

• Lead and develop the marketing team, coordinating colleagues across locations and managing agencies and freelancers.
  

• Own the marketing budget, prioritising investment against business objectives and demonstrable results.
  

• Establish effective CRM, marketing automation, campaign tracking and reporting practices.
  

• Use AI tools responsibly to improve research, production and analysis while maintaining accuracy and editorial quality.
  

Experience and capabilities

• Typically 10+ years of B2B marketing experience, including substantial leadership responsibility.
  

• Strong experience within IT consulting, technology services, systems integration, enterprise software or a closely related business.
  

• Demonstrable success generating qualified pipeline and supporting long, complex sales cycles.
  

• Experience combining brand development, demand generation, content, digital marketing and sales enablement.
  

• Strong understanding of UK enterprise buyers; public-sector marketing experience is highly desirable.