SOCIAL MEDIA MARKETING MANAGER

Job Purpose

Our client, a company operating in the automobile dealership sector, seeks to recruit a creative, commercially driven, and results-oriented Social Media Marketing Manager to strengthen its digital presence, generate qualified sales leads, and drive vehicle sales through online marketing channels.

The successful candidate will be responsible for developing and executing the dealership's digital marketing strategy across platforms such as TikTok, Instagram, Jiji, Facebook, and other relevant digital channels.

The role combines automotive content development, video production, social media management, paid advertising, and performance analytics. The ideal candidate must understand how to transform vehicle listings, engaging visual content, and targeted digital campaigns into customer enquiries, qualified sales opportunities, and completed vehicle transactions.

Key Responsibilities

A. Digital Marketing Strategy and Execution

• Develop and implement a comprehensive digital marketing strategy aligned with the dealership's sales objectives.
  

• Manage the dealership's presence across TikTok, Instagram, Facebook, Jiji, and other relevant digital platforms.
  

• Develop platform-specific content and promotional strategies to reach prospective vehicle buyers.
  

• Establish content calendars and campaign schedules to ensure consistent and coordinated online visibility.
  

• Identify opportunities to improve brand awareness, audience growth, customer engagement, and lead generation.
  

B. Automotive Content Creation and Management

• Develop creative concepts, scripts, captions, and promotional campaigns tailored to the automobile market.
  

• Produce engaging vehicle showcase videos, walk-around demonstrations, feature highlights, customer testimonials, and promotional content.
  

• Coordinate vehicle photography and video shoots to present available inventory professionally.
  

• Ensure content accurately communicates vehicle specifications, condition, pricing, features, and other relevant selling points.
  

• Develop creative campaigns around new arrivals, special offers, vehicle comparisons, and other sales opportunities.
  

• Maintain consistent brand messaging and visual standards across all digital channels.
  

C. Video Production and Editing

• Plan, coordinate, and execute content production sessions for vehicle listings and marketing campaigns.
  

• Record and edit high-quality short-form videos suitable for TikTok, Instagram Reels, Facebook Reels, and other relevant platforms.
  

• Apply appropriate editing techniques, captions, transitions, sound, and visual effects to improve content quality and audience retention.
  

• Ensure content is optimised for the format, audience, and objectives of each platform.
  

• Manage the content production process efficiently, ensuring timely delivery of approved marketing materials.
  

D. Paid Advertising and Lead Generation

• Plan, execute, and optimise paid digital advertising campaigns to generate qualified enquiries and vehicle sales.
  

• Manage relevant advertising platforms, including Meta Ads and TikTok Ads, where appropriate.
  

• Develop audience targeting strategies based on customer demographics, interests, location, and purchasing intent.
  

• Create and test advertising creatives, campaign messages, audiences, and calls to action to improve campaign performance.
  

• Monitor advertising expenditure and optimise campaigns to achieve efficient lead acquisition and conversion.
  

• Track enquiries generated through digital campaigns and coordinate with the sales team to support timely follow-up.
  

• Explore retargeting opportunities to re-engage prospective buyers who have previously interacted with the dealership's content or advertisements.
  

E. Social Media Management and Customer Engagement

• Manage the dealership's social media accounts, ensuring regular posting and consistent audience engagement.
  

• Respond to or coordinate responses to comments, direct messages, and vehicle enquiries within agreed service timelines.
  

• Ensure customer enquiries are properly captured, documented, and referred to the appropriate sales personnel.
  

• Monitor customer feedback and online conversations, escalating complaints or sensitive issues where necessary.
  

• Implement strategies to build audience trust, strengthen the dealership's online reputation, and encourage referrals.
  

F. Sales Collaboration and Conversion Tracking

• Work closely with the vehicle sales team to align marketing campaigns with available inventory, pricing, and sales priorities.
  

• Ensure advertised vehicles are available and that listing details are accurate and up to date.
  

• Establish a process for tracking leads from initial enquiry through qualification, sales follow-up, and final transaction.
  

• Analyse lead quality and conversion outcomes to determine which platforms and campaigns deliver the strongest commercial results.
  

• Recommend improvements to marketing messages, targeting, content formats, and campaign budgets based on sales feedback and performance data.
  

G. Performance Analytics and Reporting

• Monitor social media growth, reach, impressions, engagement, video views, and audience retention.
  

• Track advertising expenditure, cost per lead, lead quality, and conversion rates.
  

• Measure the contribution of digital campaigns to vehicle enquiries, sales opportunities, and completed sales.
  

• Prepare periodic performance reports highlighting campaign results, expenditure, challenges, and recommendations.
  

• Use analytics and customer insights to refine content and advertising strategies.
  

H. Market Research and Competitive Intelligence

• Monitor automotive marketing trends, competitor activities, vehicle pricing communication, and emerging digital opportunities.
  

• Research the online behaviour and preferences of prospective vehicle buyers.
  

• Identify successful content formats, advertising approaches, and audience engagement techniques relevant to the automobile industry.
  

• Recommend innovative campaigns and marketing initiatives to strengthen the dealership's competitive position.
  

Requirements

Must-Have Requirements

1. A minimum of five (5) years' relevant experience in social media marketing, digital marketing, or a closely related marketing role.
   

2. Demonstrable experience developing and executing social media strategies for business growth and lead generation.
   

3. Proven practical skills in content creation, video recording, video editing, and digital campaign development.
   

4. Hands-on experience managing paid online advertising campaigns, particularly Meta Ads, with the ability to interpret performance data and optimise expenditure.
   

5. Strong understanding of major social media platforms, digital advertising principles, audience targeting, and online customer acquisition.
   

6. Demonstrable ability to generate business enquiries and connect digital marketing activities to commercial outcomes.
   

7. Strong creative, communication, copywriting, analytical, and project coordination skills.
   

8. Proficiency with relevant content creation and editing tools, such as CapCut, Canva, Adobe Premiere Pro, or comparable applications.
   

9. Ability to work independently, manage multiple campaigns, meet deadlines, and deliver measurable results.
   

Nice-to-Have Requirements

• Previous experience in social media or digital marketing within an automobile dealership, automotive marketplace, vehicle leasing company, or related business.
  

• A bachelor's degree in Marketing, Mass Communication, Business Administration, Digital Media, or a related discipline.
  

• Experience managing vehicle listings and enquiries on Jiji or comparable online marketplaces.
  

• Practical experience with TikTok Ads, Google Ads, Meta Business Suite, and social media analytics tools.
  

• Experience developing marketing funnels, retargeting campaigns, and lead-tracking systems.
  

• A portfolio demonstrating successful social media campaigns, video content, paid advertising, or lead-generation projects.
  

• Familiarity with CRM systems and digital lead management processes.
  

 Key Performance Indicators (KPIs)

Performance will be evaluated against agreed targets, including:

• Qualified Lead Generation: Number of relevant vehicle enquiries generated through digital channels.
  

• Lead Conversion: Percentage of qualified digital leads that progress to sales or completed transactions.
  

• Cost per Qualified Lead: Advertising expenditure relative to the number of qualified leads generated.
  

• Digital Sales Contribution: Number and value of vehicle sales attributable to digital marketing activities, subject to an agreed attribution process.
  

• Campaign Performance: Reach, engagement, video retention, click-through rates, and other relevant platform metrics.
  

• Content Delivery: Consistency, quality, and timeliness of content production and publication.
  

• Advertising Efficiency: Achievement of agreed campaign objectives within approved marketing budgets.
  

• Lead Management: Timely routing, documentation, and tracking of digital enquiries.
  

• Online Brand Presence: Growth in relevant audience reach, brand visibility, and customer engagement.
  

Specific KPI targets should be agreed with the successful candidate and the client based on the dealership's inventory, marketing budget, baseline performance, and sales objectives.

Ideal Candidate Profile

The ideal candidate is a creative and commercially minded digital marketer who combines strong content production skills with practical paid advertising experience and an understanding of customer acquisition.

The candidate must be comfortable appearing behind the camera or coordinating on-camera vehicle presentations, producing engaging automotive content, managing digital campaigns, and analysing results.

Beyond growing followers and generating engagement, the successful candidate must understand that the primary commercial objective is to attract genuine vehicle buyers, generate qualified leads, and support the conversion of those leads into completed sales.

Candidates who can demonstrate their capabilities through a strong portfolio, measurable campaign results, and practical knowledge of digital lead generation will be particularly attractive for this role.