General Manager/ Livestream Manager

Job Responsibilities:

• Set up and lead livestream operations to establish a strong digital sales channel.
  
• Develop and execute livestream strategies to maximize audience engagement and sales conversion.
  
• Recruit, manage, and collaborate with influencers/KOLs to promote merchandise effectively.
  
• Plan and oversee merchandise promotion campaigns tailored to the Malaysian market.
  
• Monitor performance metrics (viewership, conversion rates, GMV) and optimize strategies accordingly.
  
• Collaborate cross‑functionally with marketing, product, and operations teams to align livestream initiatives with overall business goals.
  
  

Requirements

Qualifications:

• Proven experience in livestream management, e‑commerce, or digital marketing.
  
• Strong network and ability to identify, recruit, and manage influencers/KOLs.
  
• Excellent understanding of consumer trends in Malaysia, particularly FMCG, supplements, and lifestyle products.
  
• Strong leadership and organizational skills with the ability to build and scale teams.
  
• Creative mindset with data‑driven decision‑making ability.
  
• Fluent in English and Bahasa Malaysia; Mandarin proficiency is an added advantage.