Head Of Marketing

Hitech Formulations is a research-driven CDMO specializing in dermatology and personal care formulations, offering

end-to-end formulation development, clinical validation and scalable manufacturing to leading brands in India and

globally.

We are looking for a Head of Marketing to shape Hitech’s next phase of brand, market presence and demand

generation. The mandate is to establish HiTech Formulations as a globally recognized, science- and specialty-led

formulation partner and build a strong market-pull engine across pharmaceutical companies, credible D2C brands

and emerging category leaders.

Working closely with the leadership teams, the Head of Marketing will translate Hitech’s science, formulation expertise

and industry experience into market authority, stronger client relationships and new business opportunities. (This role

does not involve regular client meetings, that is a function of Sales, However, Ideating and building communication

structures and collaterals will be a part of this role)

What You’ll Own

1. Brand Direction & Approval Authority

• Expression and consistency of the Hitech brand across Pharma and D2C, nationally and globally, ensuring a

unified brand voice and storytelling across all touchpoints.

• Development and quality of all key brand and marketing assets, including capability decks, specialty decks,

scientific content, reports, presentations, website and digital assets.

• Serve as the final brand authority for all outbound communication, with accountability for tone, messaging,

quality and overall brand fit.

2. Content Strategy

• Build and drive a top-of-funnel strategy that strengthens awareness, credibility and inbound demand

through science-led thought leadership and industry-relevant content.

• Build and manage a scalable, cross-platform content engine across website, LinkedIn, PR, events, Instagram

and YouTube, with a unified master content and campaign calendar.

• Leverage AI and emerging tools to increase content velocity and scale while maintaining Hitech’s standards

for quality, credibility and brand consistency.

3. Event and Exhibition Experience

• Design and lead high impact Event and exhibition experiences that bring Hitech’s science, capabilities and

brand to life while creating meaningful client and prospect engagement

4. Client Engagement & Relationship Building

• Build structured communication and relationship programs that increase retention, depth of engagement

and opportunities for expansion. (Direct client management remains with Sales)

• Develop strategic programs to nurture prospective clients before they enter an active buying cycle.

5. Team&AgencyLeadership

• Lead the marketing team and build approval workflows and rhythms that keep a fast-moving function

aligned.

• Work closely with sales and business development to ensure marketing translates into meaningful

commercial opportunities and a singular brand

Requirements

Skills and Capabilities

We are looking for a strategic, commercially sharp and intellectually curious marketer who can operate comfortably

at the intersection of science, business, and brands.

You should:

• Have 10–15+ years of relevant marketing/brand experience, preferably in a science-led or complex

B2B/B2B2C/Pharmaceutical/Cosmeceutical Marketing industry.

• Have experience building or repositioning brands, not just executing campaigns.
• Understand B2B relationship building, thought leadership and demand generation.
• Be able to simplify complex scientific/technical subjects into compelling narratives.
• Have strong storytelling, communication and stakeholder-management skills.
• Be comfortable working directly with founders, CXOs, scientists, R&D and sales teams.
• Be hands-on enough to build from the ground up, while strategic enough to think beyond individual

campaigns.

• Have a strong understanding of how brand, reputation and commercial growth connect
• Have a strong understanding of the Meta ecosystem, Marketing Automation Tools and AI Fluency

Why this Role?

Real authority and autonomy to shape Hitech’s next phase of growth, defining its global positioning, building science-

led market authority and creating the pull that brings the right partners to Hitech. You’ll shape how the brand is

perceived, how it builds relationships and ultimately, the quality of opportunities it creates