Merchandiser - Building Materials (Nairobi)

Job Title: Merchandiser - Building Materials (Nairobi)

Number of Positions: Four

Supervisor/Manager Title: Area Sales Manager / Sales Representative

Department: Sales

Location: Nairobi

Job Summary

The Merchandiser is responsible for generating demand and secondary sales of the company’s Decorative Paints by being stationed at assigned dealer outlets for specific periods. The role involves engaging walk-in customers, building relationships with painters and contractors, scouting nearby sites and projects, generating leads and converting them into business for the dealer.

Role & Responsibilities

• Be stationed at assigned dealer outlets as per the agreed schedule and actively promote company Decorative Paints.
• Interact with walk-in customers, understand their requirements and recommend suitable company products.
• Generate demand and support the dealer in increasing secondary sales and product movement.
• Make daily calls/contacts to painters and contractors in the assigned area to build rapport and promote company products.
• Develop and maintain strong relationships with painters, contractors, applicators and other key influencers.
• Create and manage WhatsApp groups of painters and contractors for regular product communication, updates and engagement.
• Share relevant product information, promotions, offers and company communication through approved WhatsApp groups and other channels.
• Conduct regular visits to nearby construction sites and projects to identify sales opportunities.
• Generate leads from sites, projects, painters, contractors and potential customers and follow up for conversion.
• Convert generated leads into business for the assigned dealer and ensure proper follow-up until sale.
• Support dealers in developing new customers and increasing repeat business.
• Conduct product presentations, demonstrations and product awareness activities when required.
• Ensure company products are properly displayed and adequately promoted at the dealer outlet.
• Maintain regular communication with the dealer and share customer, project and market feedback.
• Monitor competitor products, prices, promotions and activities and share relevant information with the supervisor.
• Maintain accurate records of outlet visits, customer interactions, painter/contractor contacts, site visits, leads and converted business.
• Handle customer enquiries professionally and provide basic product information and support.
• Coordinate with the Sales Representative / Area Sales Manager on leads, projects and business opportunities.
• Prepare daily/weekly activity reports covering outlet engagement, painter/contractor calls, site visits, leads and secondary sales generated.

Requirements

Academic & Professional Qualifications

• Diploma or Certificate in Sales, Marketing, Business or related field.
• Good communication and interpersonal skills.
• Good selling and customer-handling skills.
• Customer-focused and target-oriented.
• Good follow-up and organizational skills.

Work Experience

• 1–2 years of sales, merchandising or customer-facing experience, preferably in building materials, FMCG or related industry.

Additional Skills

• Good communication and presentation skills.
• Strong relationship-building and lead-generation skills.
• Self-motivated and proactive.
• Ability to work independently at dealer outlets and in the field.
• Good knowledge of the local market and customer requirements.
• Willingness to visit sites and projects in the surrounding area.
• Basic computer/mobile reporting and WhatsApp skills.