Senior Executive, Digital Marketing

Job Description – Senior Executive, Digital Marketing

Company: LatentBridge
Experience: 6+ years
Department: Marketing
Reporting to: Head of Marketing

Role Overview

We are looking for a proactive, hands-on Digital Marketing professional who can independently manage marketing initiatives, take end-to-end ownership of tasks and ensure timely execution with minimal supervision.

Key Responsibilities

1. CRM & Lead Management

• Manage HubSpot or similar CRM platforms for marketing lead tracking.
  
• Maintain accurate lead records, campaign attribution, engagement tracking and reports.
  
• Coordinate with Sales on lead follow-ups.
  

2. Digital Campaigns

• Plan and execute B2B digital marketing, email and lead generation campaigns.
  
• Manage campaign content, creatives, landing pages, execution and performance reporting.
  

3. LinkedIn & Social Media

• Own the LinkedIn content calendar and timely publishing.
  
• Develop social media creatives using Canva or similar tools.
  
• Monitor engagement and ensure brand consistency.
  

4. Website Management

• Manage website revamp projects, coordinating with agencies and internal stakeholders.
  
• Own project timelines, content updates, feedback, approvals and deliverables.
  

5. Events & Webinars

• Coordinate event and webinar registrations, promotions, logistics and stakeholder communication.
  
• Manage event trackers, attendee follow-ups and lead reporting.
  

6. Ownership & Execution

• Independently drive tasks from initiation to completion with minimal supervision.
  
• Maintain clear trackers, provide timely updates and escalate risks.
  
• Ensure accuracy, accountability and on-time delivery of all assigned activities.
  

Required Skills & Experience

• 6+ years of B2B digital marketing experience, preferably in IT services, SaaS or technology.
  
• Proven experience managing website revamp projects.
  
• Hands-on experience with HubSpot or similar CRM and digital marketing campaigns.
  
• Strong LinkedIn content calendar and Canva skills.
  
• Experience coordinating B2B events and webinars.
  
• Excellent multitasking and project management skills.
  
• Familiarity with LinkedIn Sales Navigator, ABM and SEO is an advantage.
  

Ideal Candidate

A self-starter with strong ownership and execution skills, who is proactive in communication, follows through without repeated reminders and consistently delivers high-quality work within deadlines.