Marketing Manager

Kangaroo Education Foundation is looking for a dynamic, result-oriented Marketing Manager to lead brand strategy, digital performance, offline marketing, events, and student engagement initiatives.

Key Responsibilities

• Develop and execute integrated marketing and brand strategies aligned with organizational goals
• Plan and manage digital campaigns — social media, search, paid ads, and lead generation
• Lead content planning and coordinate with creative, video, and communication teams
• Track campaign performance, ROI, inquiries, conversions, and marketing KPIs
• Build strategies for student lead generation, engagement, and conversion
• Coordinate with counseling, admissions, recruitment, and branch teams
• Plan and support education fairs, seminars, school/college visits, workshops, and branch events
• Manage relationships with external partners, institutions, vendors, and event organizers
• Conduct market research and monitor competitor activity and trends
• Strengthen KEF's brand visibility across Nepal and international markets
• Manage marketing budgets and resource allocation
• Prepare marketing reports and performance analysis for management
• Lead and mentor the marketing team

Job Specification

• Bachelor's degree in Marketing, Business Administration, Communications, or related field (Master's preferred)
• 3+ years of marketing experience, ideally in education consultancy or a service-oriented industry
• Strong knowledge of digital marketing, social media, lead generation, and campaign management
• Experience organizing events, seminars, and promotional campaigns
• Strong analytical, communication, negotiation, and team-management skills
• Comfort working with marketing data, KPIs, and performance reports
• Creative, proactive, and target-driven
• Experience in overseas education/student recruitment marketing is a plus