Hiring Admission Cum Marketing Head for a school at Kollur, Hyderabad

JOB DESCRIPTION

Admission Head cum Marketing Head

Department: Admissions & Marketing

Reports To: Managing Director / Management

Experience: 5–8 years in school admissions, educational marketing, or business development

1. Job Purpose

To lead and manage the complete admissions and marketing operations of the institution, achieve admission targets, strengthen the school’s brand presence, generate quality enquiries, and convert prospective parents into admissions. The candidate will be responsible for driving both offline and digital marketing initiatives to support the institution’s growth.

2. Key Responsibilities

A. Admissions Management

• Develop and implement admission strategies to achieve monthly and annual admission targets.
• Lead the admission counselling team and monitor individual performance.
• Manage the complete admission funnel, from enquiry generation to final admission.
• Ensure timely follow-up of walk-ins, telephone enquiries, website leads, WhatsApp enquiries, and referral leads.
• Conduct parent counselling, campus tours, and admission presentations.
• Monitor daily walk-ins, enquiry conversion ratios, follow-ups, and admission closures.
• Ensure accurate maintenance of enquiry registers, admission records, and CRM/ERP data.
• Coordinate with the academic team for student assessments, interactions, and onboarding.
• Ensure parents receive accurate information about fees, facilities, curriculum, and school policies.
• Build strong parent relationships and implement referral-based admission initiatives.

B. Marketing & Brand Development

• Plan and execute integrated marketing strategies for school admissions.
• Coordinate digital marketing campaigns, including Google Ads, Google Search, SEO, website enquiries, and WhatsApp marketing.
• Work closely with the digital marketing team to improve lead quality and admission conversions.
• Plan offline marketing activities, including school outreach programmes, community engagement, apartment campaigns, exhibitions, and local partnerships.
• Organise open houses, campus visits, parent engagement programmes, promotional events, and admission campaigns.
• Develop marketing calendars, campaign plans, and promotional strategies in coordination with management.
• Strengthen the school’s brand positioning and reputation within the target market.
• Monitor competitor schools, fee structures, admission offers, and local market trends.
• Ensure all promotional content, advertisements, and admission commitments are approved by management.

C. Team Leadership & Performance Management

• Recruit, train, motivate, and supervise admission counsellors and marketing executives.
• Set individual and team-wise targets and review performance regularly.
• Conduct daily team briefings and weekly performance review meetings.
• Monitor call quality, follow-up discipline, counselling effectiveness, and conversion rates.
• Ensure accountability for missed follow-ups and unachieved targets.
• Coordinate with the HR, accounts, academic, transport, and front-office teams to ensure a smooth admission process.

D. Data Analysis & Reporting

• Submit daily admission reports covering enquiries, walk-ins, follow-ups, applications, and confirmed admissions.
• Prepare weekly and monthly marketing performance reports.
• Track lead sources, cost per enquiry, cost per admission, and conversion percentages.
• Analyse reasons for lost admissions and recommend corrective actions.
• Prepare admission forecasts and action plans to achieve monthly and annual targets.
• Maintain transparent and accurate reporting for management review.

3. Key Performance Indicators (KPIs)

The candidate will be evaluated on:

• Achievement of monthly and annual admission targets.
• Enquiry-to-walk-in and walk-in-to-admission conversion rates.
• Timely follow-up and conversion of all assigned leads.
• Quality and quantity of enquiries generated through marketing campaigns.
• Effectiveness of digital and offline marketing expenditure.
• Team productivity and target achievement.
• Accuracy and timeliness of reports.
• Parent satisfaction, referral admissions, and brand visibility.

4. Qualifications & Skills

• Bachelor’s degree in Business Administration, Marketing, Management, or a related field; an MBA in Marketing is preferred.
• Minimum 5 years of relevant experience, preferably in school admissions or the education sector.
• Proven experience in team management, sales, counselling, and marketing.
• Strong communication, negotiation, presentation, and interpersonal skills.
• Working knowledge of Google Ads, SEO, social media campaigns, CRM/ERP systems, and lead management.
• Strong analytical skills and the ability to work with targets and deadlines.
• Proficiency in MS Excel, Google Sheets, PowerPoint, and reporting tools.
• Fluency in English and Hindi; Telugu is an advantage.

5. Essential Competencies

• Strong leadership and ownership.
• Target-oriented and result-driven approach.
• Excellent parent counselling and conversion skills.
• Strategic planning and local market development.
• Team building and performance monitoring.
• Problem-solving and decision-making.
• Professional conduct and commitment to institutional policies.

6. Working Expectations

• The candidate must be willing to work during peak admission seasons, including weekends when required.
• Daily monitoring of admission enquiries and follow-ups is mandatory.
• Monthly targets and performance reviews will be conducted by management.
• All discounts, fee concessions, refunds, and special admission commitments must have prior management approval.
• The candidate is accountable for the overall performance of the admissions and marketing function.

Ideal Candidate: A proactive education-sector professional who can independently lead admissions and marketing, build a high-performing team, generate quality leads, and consistently convert enquiries into confirmed admissions.

Share your resume at neha@educohire.com