Marketing Manager

Job Summary

We are seeking a dynamic and results-driven Marketing Manager to lead marketing strategies, enhance brand visibility, and drive business growth. The ideal candidate will be responsible for managing marketing campaigns, analyzing market trends, identifying new business opportunities, and leading the marketing team to achieve organizational objectives.

Key Responsibilities

● Develop annual, quarterly and monthly marketing strategies and plans.

● Build and manage brand positioning, communication and product strategy.

● Develop consumer campaigns targeting mothers, parents and relevant consumer segments.

● Lead digital marketing, social media, influencer/KOL and content strategies team .

● Plan and execute ATL, BTL, activation, sampling and promotional campaigns.

● Conduct market, consumer and competitor research.

● Support new product development and product launches.

● Develop trade marketing programs in coordination with Sales.

● Manage marketing agencies, creative partners and other vendors.

● Develop marketing budgets and monitor campaign ROI.

● Track brand performance, consumer response and market trends.

● Work closely with the COO and Sales Manager to align marketing activities with revenue objectives.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field.

• Relevant experience in marketing, preferably in wholesale, retail, or distribution.

• Strong leadership, communication, and strategic planning skills.

• Knowledge of digital marketing, market research, and brand management.

• Ability to analyze marketing performance and achieve targets.