PR Executive

Our client is a World Leader in the export of tax-free motors. They have been providing quality vehicles to government agencies, NGO’s, hospitals, embassies, business and private customers from their branches located in Belgium, Australia, Thailand, Germany, United Kingdom and the United Arab Emirates. Job Purpose To lead the strategy, planning, and execution of long-form content for the personal brand and The Group across YouTube, editorial platforms, and campaign-level storytelling initiatives. The role is responsible for developing high-retention, high-impact content formats that drive audience growth, strengthen brand positioning, and support long-term engagement through strategic storytelling and content planning. Key Responsibilities * Develop and execute PR strategies aligned with business and branding objectives. * Draft and distribute press releases, media kits, announcements, and communication materials. * Build and maintain relationships with journalists, media houses, influencers, agencies, and industry stakeholders. * Secure media placements, interviews, podcasts, speaking engagements, and editorial features. * Coordinate PR campaigns, collaborations, and event-related media activities. * Monitor media coverage, public sentiment, and brand reputation across channels. * Work closely with marketing and content teams to ensure messaging consistency. * Track PR KPIs including media pickup, share of voice, earned media value, and sentiment analysis. * Support crisis communication and reputation management initiatives when required. * Prepare PR performance reports and media coverage summaries for management review.

Skills & Competencies Functional Skills • Public Relations and Media Communication • Press release and corporate communication writing • Influencer and stakeholder relationship management • PR campaign planning and execution • Media monitoring and reporting Behavioral Competencies • Strong networking and interpersonal skills • Professional communication and presentation ability • Proactive and creative mindset • Ability to work under pressure and tight deadlines • Strong coordination and relationship management capability Qualifications & Experience Education Bachelor’s degree in PR, Communications, Journalism, Marketing, or related field Experience 3–5 years of PR experience, preferably handling personal brands, influencer PR, or premium/luxury brands Certifications PRCA, CIPR, or MEPRA certifications preferred