Trade Marketing Officer

The position is required to lead and drive the execution of Dealer Sales Representative (DSR) operations across the assigned geography, ensuring achievement of sales targets, productive outlet coverage & optimization of field force productivity.

Key Responsibilities

• Develop and execute sales plans to achieve annual, quarterly, and monthly sales targets and drive business growth.

• Monitor and ensure adherence to daily market visit targets, attendance, market coverage, and field force deployment of all DSRs.

• Conduct regular performance reviews and field coaching to strengthen DSR capabilities, accountability, and sales execution.

• Establish and maintain structured daily, weekly, and monthly sales performance monitoring and reporting mechanisms.

• Ensure effective adoption and utilization of the Sales Force Automation (SFA) system by DSRs to enhance field productivity and reporting accuracy.

Skills Required

• Communication and interpersonal skills

• Leadership and team management

• Analytical and problem-solving skills

• Planning and organizational skills

• Proficiency in MS Excel and sales reporting tools

• Knowledge of SFA systems

Educational Requirement

Graduate Degree in the field of Management, preferably Sales & Marketing