General Manager – Marketing Communications (Hospital Company)

General Manager – Marketing Communications

Industry: Healthcare | Hospital

Location: Jakarta, Indonesia

Employment Type: Full-Time

Level: General Manager

We are currently representing a leading private healthcare group in Indonesia seeking an experienced General Manager – Marketing Communications to lead its corporate marketing communications, branding, public relations, and engagement strategy.

This role will be responsible for strengthening the Group's brand positioning and reputation while driving integrated communications across digital, PR, media, events, community engagement, and traditional marketing channels.

Key Responsibilities

• Develop and execute the annual Integrated Marketing Communications (IMC) strategy aligned with the Group's commercial objectives
• Lead overall brand strategy and ensure consistent positioning and messaging across hospitals and communication channels
• Oversee ATL, BTL, digital marketing, social media, PR, and brand activation initiatives
• Lead the development of marketing materials, campaigns, videos, digital content, and other creative assets
• Build and maintain strong relationships with media to strengthen positive coverage and corporate reputation
• Develop corporate communications and crisis communication strategies to protect and strengthen the Group's reputation
• Lead campaigns supporting new healthcare services, products, hospital initiatives, and corporate programs
• Oversee media relations, press conferences, corporate publications, and external communications
• Manage sponsorships, events, community engagement, and relevant CSR-related communication activities
• Analyze customer behavior, media trends, and campaign performance to continuously improve communication strategies
• Monitor marketing communications budgets and evaluate campaign effectiveness and ROI
• Select and manage advertising agencies, digital agencies, event organizers, media partners, and creative vendors
• Collaborate closely with Hospital Directors and Corporate teams across Commercial, Medical, Business Development, Digital Marketing, Finance, Procurement, and other functions
• Lead and develop multidisciplinary teams across Creative, Communications, Events & Community

Ideal Candidate Profile

• Bachelor's degree in Communications, Marketing, Public Relations, or related field; Master's degree is an advantage
• Minimum 10 years of experience in Marketing Communications, Branding, Corporate Communications, or related areas
• At least 5 years in a senior managerial / leadership position
• Strong knowledge of Integrated Marketing Communications (IMC) and brand management
• Proven experience managing PR, media relations, digital campaigns, brand activation, and corporate communications
• Strong understanding of reputation management and crisis communications
• Experience managing large-scale marketing campaigns, agencies, vendors, and communication budgets
• Strong analytical capability with experience measuring campaign performance, media exposure, and marketing ROI
• Excellent communication, negotiation, presentation, public speaking, and storytelling capabilities
• Strong leadership skills with experience managing multidisciplinary teams and cross-functional stakeholders
• Professional proficiency in English

Preferred Background

Candidates from Healthcare / Hospitals will be highly relevant, particularly those who understand the complexity of communicating healthcare services to patients, doctors, corporate partners, and the wider public.

We are also open to strong Marketing Communications leaders from:

• Consumer & Retail
• Banking & Financial Services
• Telecommunications
• Hospitality
• FMCG
• Technology & Digital Businesses
• Other large consumer-facing organizations

What We're Looking For

We are looking for a strategic yet hands-on communications leader who can combine:

Brand Strategy + Corporate Communications + PR + Digital + Creative + Events + Reputation Management

The successful candidate should be equally comfortable developing the overall communication strategy, advising senior leadership, managing external stakeholders, and ensuring high-quality execution across multiple channels.

This is an opportunity to shape the brand and corporate reputation of a major healthcare organization while leading communications across a complex and growing hospital network.

Given the confidential nature of the search, further details regarding the organization and position will be shared selectively with qualified candidates.

Interested candidates and relevant referrals are welcome to reach out directly for a confidential discussion.