Senior Lead Generation Executive

Use 27x.ai AI SDR as the primary platform for outbound prospecting and pipeline generation.
Define ICPs, target industries, territories, and buyer personas.
Build targeted account and prospect lists using AI-powered research and enrichment.
Create and launch automated outbound campaigns across relevant channels.
Develop personalized email and LinkedIn outreach using AI.
Manage multi-step sequences, follow-ups, and prospect engagement.
Build campaigns targeting US, UK, EU, and other international markets.
Develop industry-specific and persona-specific outbound campaigns.
Test and optimize subject lines, value propositions, CTAs, messaging, and sequences.
Monitor campaign performance and identify winning campaigns for scaling.
Conduct discovery calls to understand prospects' existing SDR, BDR, sales development, and outbound processes.
Conduct customized 27x.ai product demonstrations based on prospect requirements.
Demonstrate AI SDR, AI prospecting, lead enrichment, automated outreach, AI personalization, follow-ups, AI agents, CRM integration, multichannel engagement, and sales workflow automation.
Communicate the productivity and ROI benefits of 27x.ai to prospects.
Qualify prospects based on company size, sales team structure, current SDR/BDR setup, lead-generation volume, outbound tools, CRM, pain points, AI adoption, budget, decision-maker, and buying timeline.
Move qualified prospects through the Lead → SQL → Demo → Opportunity journey.
Own demo-generation targets and contribute directly to pipeline generation.
Track prospects contacted, positive responses, qualified leads, meetings booked, demos completed, SQLs, opportunities, pipeline value, and revenue.
Develop and continuously improve ICP playbooks, persona playbooks, industry campaigns, AI SDR campaign templates, email sequences, LinkedIn sequences, discovery scripts, demo scripts, and objection-handling scripts.
Develop competitor battle cards and standardized demo-to-opportunity workflows.
Analyse campaign performance, including reply rates, positive reply rates, meeting-booking rates, SQL conversion, opportunity conversion, and pipeline generated.
Work closely with CMO, Sales, Performance Marketing, SEO, Content, Product, Engineering, and Customer Success teams.
Use prospect feedback and market insights to improve product positioning, messaging, pricing, and product requirements.
As the function grows, train and mentor junior SDR/Presales team members.
Establish activity targets, review campaign performance, and maintain CRM and pipeline hygiene.

Requirements

3–7+ years of experience in B2B SaaS, AI, Sales Technology, Presales, SDR, or BDR roles.
Proven experience in B2B lead generation and outbound sales.
Experience selling to US, UK, EU, or other international markets.
Strong product demonstration and presentation skills.
Experience conducting discovery calls and qualifying B2B prospects.
Strong understanding of AI, SaaS products, sales automation, and outbound sales processes.
Experience with CRM platforms and sales automation tools.
Experience using AI SDR, AI prospecting, or sales automation platforms is preferred.
Strong communication, presentation, and interpersonal skills.
Ability to engage with senior business decision-makers.
Strong analytical and data-driven approach to pipeline generation.
Ability to manage multiple campaigns and continuously optimise performance.
Strong ownership, commercial mindset, and target orientation.

Preferred Qualifications

• Experience in B2B SaaS / AI / SalesTech / MarTech.
  
• Hands-on experience with AI-powered sales or prospecting platforms.
  
• Experience building outbound sales playbooks and automated sequences.
  
• Experience selling technology products to international markets.
  
• Experience with CRM integrations and multichannel sales workflows.
  
• Previous experience in a Presales + SDR / Business Development hybrid role.
  
• Experience mentoring or managing junior SDR/Presales team members.
  

Key Performance Areas

• Qualified prospects generated
  
• Leads generated through 27x.ai
  
• Positive replies
  
• Meetings and demos booked
  
• Demo attendance
  
• SQL conversion
  
• Demo-to-opportunity conversion
  
• Pipeline generated
  
• Revenue influenced
  
• AI SDR campaign performance
  
• Continuous campaign and process improvement
  

Ideal Candidate

The ideal candidate should be someone who can use 27x.ai to generate their own pipeline, book qualified demos, confidently demonstrate the platform, convert demos into opportunities, and build a repeatable AI-powered outbound sales process.