Growth Marketing Lead (Nairobi/Lagos/Kampala)

We are seeking a highly skilled Lead, Growth Marketing Lead (B2B Demand Generation) to fuel demand generation for our enterprise and high-growth business clients across Africa. This role is critical to building a strong commercial pipeline by generating high-quality leads, strengthening brand visibility among decision-makers, and supporting revenue acceleration for our enterprise unit.

The ideal candidate is strategic, analytical, creative and deeply experienced in B2B marketing for corporate or mid-market segments.

Responsibilities

1. Enterprise Demand Generation

• Design and execute targeted campaigns for enterprise clients, high-growth businesses, and institutional customers.
  

• Develop account-based marketing and sector focused customer acquisition strategies or enterprise buyers.
  

2. Pipeline & Revenue Support

• Collaborate closely with enterprise sales to define ICPs and value propositions.
  

• Align marketing activities with revenue and quarterly sales targets.
  

• Lead and optimize the full enterprise demand and acquisition funnel, with accountability for MQLs, SQLs, CPL, and CAC.
  

3. Digital & Performance Marketing

• Run performance campaigns across LinkedIn (primary), Google, and email automation, with strong targeting for senior decision-makers.
  

• Optimize landing pages and conversion pathways to increase lead quality.
  

4. Content & Strategic Messaging

• Create compelling enterprise-focused content: videos,case studies,pitch decks, product one-pagers, email sequences, whitepapers, blogs, scripts for short explainer product videos etc.
  

• Develop messaging that speaks directly to enterprise pain points and business outcomes.
  

• Support the commercial team with pitch materials and campaign assets.
  

5. Events for Demand Generation & Nurturing

• Design and deliver high quality targeted virtual and in-person events that attract, engage, and generate qualified enterprise leads
  

• Use events to nurture prospects through the funnel, with structured follow-up and clear conversion to MQLs and SQLs
  

6. CRM, AI & Data-Driven Decision Making

• Ensure high-quality CRM data across all traction channels to accurately track and compare funnel performance
  

• Use CRM insights to drive data-informed decisions on channel prioritization, funnel optimization, and investment allocation
  

• Implement AI-driven workflows for lead scoring, segmentation, and personalization.
  

• Leverage AI to analyse funnel performance, identify trends, and recommend improvements.
  

7. Research & Insights

• Track market trends among enterprise buyers and high-growth businesses.
  

• Provide insights on competitor positioning and potential partnership channels.
  

Requirements

• Master’s degree with other relevant certifications preferred
  

• 7+ years in B2B growth marketing, enterprise marketing, or demand generation.
  

• Proven track record running campaigns that generate leads from enterprise clients or mid-large businesses.
  

• Experience with marketing and AI automation tools, advertising platforms such as LinkedIn Campaigns and Google Ads, and CRM systems.
  

• Sharp analytical skills with experience driving improvements across the funnel.
  

• Excellent copywriting and communication skills tailored to executive audiences.
  

• Commercially minded and results-driven.
  

• Highly analytical and disciplined with testing and optimization.
  

• Highly collaborative, especially with sales, product, and country teams.
  

• Strategic thinker who can balance detail with big-picture growth planning.
  

Benefits

Why join us

• A high-impact, diverse and ambitious team with common values:
  

  • Be the best: We work really hard, are proud of what we do, and love delighting our clients with quality.
    

  • Own it: We step up to the task, never pass the buck and hold ourselves accountable for delivering results.
    

  • Push the limits: We ask why, embrace failure and try new things. We never settle.
    

  • Do what’s right: We act with integrity, confront dishonesty, treat people fairly and strive to contribute to the greater good
    

  • Always care: We don’t have ego – it’s always ‘team before me’. We are kind, we celebrate each other’s success, and we care enough to give honest feedback.
    

• A dynamic office & team life:
  

  • Monthly team social events and yearly offsite
    

  • Regular learning and coaching opportunities
    

  • A hybrid working model