US Paid Media Growth Specialist (WFH) | ZR_1390_JOB

This is a remote position.

US Paid Media Growth Specialist (Remote)

About PeoplePartners

• Great people. Global opportunities. Careers that go places.
  
• At PeoplePartners, we believe great careers start with great people. As a Great Place to Work® certified company, we're proud to build a people-first culture where talent is valued, ideas are heard, and professional growth is encouraged.
  
• We connect talented professionals with exciting international opportunities, giving you the chance to collaborate with US-based teams, develop in-demand skills, and build a career without leaving home.
  
• Here, you're not just filling a role. You're joining a community that celebrates your wins, supports your ambitions, and helps you grow.
  
• Your talent deserves a bigger stage. Let's make it happen.
  

Role Overview

• You don't just run ads. You make every advertising dollar work harder.
  
• We're looking for a US Paid Media Growth Specialist who knows that launching a campaign is only the beginning. The real opportunity lies in understanding the numbers, finding what works, and making every optimization count.
  
• Working with one of our US-based clients, you'll manage paid advertising campaigns from setup and launch through performance monitoring, budget management, optimization, and reporting.
  
• You'll work closely with the marketing team to identify growth opportunities, improve campaign efficiency, and turn advertising data into actionable recommendations.
  
• If you enjoy investigating underperforming campaigns, testing new approaches, and seeing your decisions translate into measurable results, this role could be your next big move.
  
• Your mission? Turn smarter advertising decisions into stronger business results.
  

Key Responsibilities:

• Build, launch, monitor, and optimize paid media campaigns across relevant advertising platforms.
  
• Manage campaign budgets and monitor advertising spend against targets.
  
• Analyze campaign performance, including cost per lead, conversions, and other relevant KPIs.
  
• Identify opportunities to improve campaign efficiency and advertising performance.
  
• Conduct audience research, competitor analysis, and campaign trend research.
  
• Perform A/B testing of audiences, ad creatives, targeting, and campaign strategies.
  
• Prepare accurate performance reports with actionable insights and recommendations.
  
• Collaborate with the marketing team to improve ad creative performance and audience targeting.
  
• Monitor underperforming campaigns and recommend optimization strategies.
  
• Track campaign results against agreed objectives and implement performance improvements.
  

Requirements

Required Qualifications:

• At least 2 years of relevant experience in paid media, digital advertising, or performance marketing.
  
• Hands-on experience with Meta Ads Manager and Google Ads.
  
• Working knowledge of Google Analytics (GA4).
  
• Proficiency in Microsoft Excel or Google Sheets for data analysis and reporting.
  
• Experience in paid media campaign setup, monitoring, and optimisation.
  
• Experience managing advertising budgets and tracking campaign performance.
  
• Ability to analyse campaign metrics and translate data into actionable recommendations.
  
• Strong analytical, problem-solving, and organisational skills.
  
• Clear written and verbal communication skills.
  
• Ability to manage tasks independently and collaborate with remote teams.
  
• Willingness to use AI productivity tools such as ChatGPT or Claude.
  

Preferred Qualifications:

• Experience with additional advertising platforms, including LinkedIn Ads, TikTok Ads, Microsoft Ads, and Amazon Ads.
  
• Previous experience working in a digital marketing agency.
  
• Experience managing multiple paid advertising campaigns simultaneously.
  
• Experience conducting A/B testing and conversion optimisation.
  
• Experience collaborating with US-based marketing teams or international clients.
  

Why Join PeoplePartners?

• Because your next career move should offer more than just another job. At PeoplePartners, you'll enjoy a people-first culture, exciting global opportunities, and a workplace that supports your growth and success.
  
• Great Place to Work® Certified Culture: Join a supportive workplace that values its people.
  
• 100% Work-From-Home Setup: Build your career remotely.
  
• Global Career Exposure: Collaborate with international clients and teams.
  
• Career Growth & Learning: Expand your expertise and develop new skills.
  
• Team Engagement & Recognition: Enjoy team activities, meaningful connections, and celebrations.
  
• Ready to Turn Performance Into Progress? Apply today and take your career further with PeoplePartners!
  

Work Details

• Work Location: 100% Remote / Work From Home.
  
• Work Schedule: Monday to Friday.
  
• Working Hours: Night-shift - US Eastern Time.
  
• Client Location: United States.
  

Benefits

• Permanent Work-from-home setup
  
• Company-provided equipment
  
• Secondary Wi-Fi Modem
  
• 21 Leave Credits Annually - Leave benefits begin on Day 1.
  
• 100% conversion of UNUSED leave credits
  
• HMO on Day 1
  
• 13th Month Pay
  
• Monthly Gift Voucher
  
• Milestone Tokens (Birthday/Anniversary/Christmas).
  
• A Life Beyond the Screen #WorkLifeBalance.
  
• Active employee engagements physically such as Christmas Party & Team Building, and virtual events such as town-hall with prizes.