Digital Marketing & Ads Specialist

Code Mantra is a global live online learning platform for children aged 5–18, offering essential 21st-century skills to prepare them for the future. Its curriculum includes a wide range of courses, such as Coding, Mathematics, Financial Literacy, Entrepreneurship, and more, designed to develop students’ knowledge, creativity, and practical skills for a rapidly evolving world.

About the Role
Code Mantra is seeking a skilled and results-driven Digital Marketing & Ads Specialist to plan, execute, monitor, and optimize digital advertising campaigns across various platforms, including Meta, Google, YouTube, and other relevant channels. The ideal candidate will focus on improving campaign performance, reaching target audiences, generating quality leads, and maximizing advertising effectiveness to support the company’s growth and marketing objectives. Job Responsibilites 

• Plan and execute paid digital advertising campaigns across Meta, Google, YouTube, and other relevant platforms.

• Manage campaign setup, targeting, budgets, audiences, creatives, and bidding strategies.

• Monitor campaign performance and optimize campaigns based on key performance metrics.

• Conduct audience research and identify relevant customer segments.

• Perform keyword, competitor, and market research for advertising campaigns.

• Work with the content and creative team to develop effective ad copies, images, videos, and other campaign assets.

• Conduct A/B testing of ad creatives, audiences, messaging, and landing pages.

• Track key metrics such as CPC, CPM, CTR, CPL, CPA, conversion rate, and ROAS.

• Monitor campaign budgets and ensure efficient use of advertising spend.

• Set up and monitor conversion tracking, pixels, events, and analytics where required.

• Analyze campaign data and prepare regular performance reports.

• Identify underperforming campaigns and implement optimization strategies.

• Coordinate with the sales and admissions teams to improve lead quality and conversion.

• Stay updated with digital advertising trends, platform updates, and industry best practices.

• Support overall digital marketing activities, including SEO, social media, email marketing, and lead generation campaigns when required.

Job Specification

• Bachelor's degree in Marketing, Business, Digital Marketing, Communications, or a related field.
• 1–3 years of experience in digital marketing, paid advertising, or performance marketing.
• Hands-on experience with Meta Ads Manager and Google Ads.
• Good understanding of digital marketing and paid advertising concepts.
• Strong knowledge of campaign performance metrics and analytics.
• Proficiency in Google Analytics, Google Ads, Meta Ads Manager, and reporting tools.
• Good knowledge of Excel/Google Sheets for campaign analysis.
• Strong analytical and problem-solving skills.
• Good written communication and ad-copywriting skills.
• Ability to manage multiple campaigns and meet deadlines.