Key Responsibilities:

Develop monthly content strategies & campaign calendars for brands.
Research industry trends, competitors, and audience insights to shape creative direction.
Collaborate with content writer & video specialist to conceptualize & execute campaigns.
Ideate AI-driven content ideas (image, video, motion graphics) for innovative storytelling.
Work on catalogue strategy & product storytelling for multiple brands.
Track campaign KPIs (engagement, reach, conversions) and refine strategies.
Support client-servicing team in presenting strategies and campaign ideas.

Requirements

Skills & Qualities:

Exposure to branding or advertising agencies.
Understanding of Meta Ads / Paid promotions.
Basic design sense to brief creative teams better.
Comfort in client-facing discussions.
Strong grip on social media platforms, formats & trends (Instagram, LinkedIn, YouTube).
Ability to translate business objectives into creative content plans.
Good understanding of AI tools for content creation.
Excellent communication (English + Hindi preferred).
A natural storyteller who can think visually, socially, and strategically.

Vereiste vaardigheden

Social Media Content StrategyCampaign Calendar PlanningIndustry, Competitor, and Audience ResearchCross-Functional Creative CollaborationCreative Campaign ConceptualizationAI Tools for Content CreationCatalogue Strategy and Product StorytellingCampaign KPI Analysis and Strategy OptimizationMeta Ads and Paid PromotionsSocial Media Platform, Format, and Trend ExpertiseTranslating Business Objectives into Content PlansDesign Literacy for Creative BriefingClient-Facing Strategy PresentationBranding and Advertising KnowledgeEnglish and Hindi Communication

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