Branch Operations Manager (FMCG/Food Distribution)

Role Overview:
The Branch Operations Manager takes full ownership of commercial outcomes, operational performance, and team development for the branch operations. This role requires a strategic leader who can drive top-line revenue, optimize supply chain and logistics processes, and elevate key client relationships across the region.

Key Responsibilities:

• Hold direct accountability for achieving or exceeding monthly, quarterly, and annual sales, revenue, and production targets.
  
• Drive customer conversion strategies, outbound sales calls, and corporate B2B client acquisition across the territory.
  
• Analyze local market dynamics, competitor actions, and client feedback to refine commercial tactics.
  
• Track sales pipelines, CRM data accuracy, and key performance metrics (KPIs).
  
• Spearhead recruitment, onboarding, and product training for sales and branch support staff.
  
• Provide continuous sales coaching, regular performance evaluations, and incentive administration.
  
• Oversee branch staffing schedules, shift planning, attendance, and team morale.
  
• Ensure all sales and customer operations strictly adhere to company policies, statutory regulations, and industry standards.
  
• Work cross-functionally with internal stakeholders to guarantee smooth service execution.
  
• Manage branch reporting, budget allocation, and cost-control initiatives.
  
• Recommend and enforce operational workflows to optimize inventory control, stock management, and reorder planning.
  
• Maintain warehouse layout and organization in compliance with corporate policies.
  
• Project future space, equipment, and labor requirements relative to business expansion, serving as the functional lead for facility expansion or relocation projects.
  
• Standardize procedures to improve order delivery, route scheduling, and fleet efficiency.
  
• Manage owned truck fleets and third-party logistics (3PL) service providers.
  
• Anticipate long-term transport resource and equipment requirements in line with corporate growth plans.
  
• Directly manage high-level client escalations, service complaints, and retention programs.
  
• Build long-term, high-value partnerships with key accounts, commercial entities, and regional industry stakeholders.
  

Requirements

• Bachelor’s degree in Business Administration, Marketing, Finance, Economics, Supply Chain, or a related field.
  
• 5 to 8 years of progressive sales/commercial experience, including at least 3 years in a branch management or supervisory role.
  
• Proficiency in CRM tools, P&L management, budget tracking, and operational forecasting.
  
• Strong leadership and team coaching skills, solid understanding of local regulatory standards, and strong oversight of warehouse and transport logistics.