Social Media Executive

Job Description

Job Summary

JD Group is looking for a Social Media Executive to manage its social media platforms, create engaging content, develop social media strategies, and support digital marketing activities to enhance the company’s online presence and audience engagement.

Key Responsibilities

1. Social Media Management

• Manage and maintain the social media accounts of assigned beauty and cosmetic brands.

• Develop and implement social media strategies aligned with brand objectives.

• Plan and maintain monthly/weekly content calendars.

• Schedule and publish engaging content across platforms such as Facebook, Instagram, TikTok, and other relevant channels.

• Monitor comments, messages, mentions, and audience interactions and respond professionally.

• Build and maintain an active and engaged online community.

1. Content Creation

• Create engaging and visually appealing content for social media, including posts, reels, stories, videos, captions, and promotional content.

• Develop creative concepts around beauty products, skincare, makeup, trends, promotions, and campaigns.

• Coordinate with photographers, videographers, graphic designers, influencers, and other relevant teams when required.

• Ensure all content reflects the brand’s identity, tone, and positioning.

• Stay updated with social media trends, viral content formats, beauty trends, and emerging platforms.

1. Digital Marketing & Campaigns

• Assist in planning and executing digital marketing campaigns for cosmetic and beauty brands.

• Coordinate promotional campaigns, product launches, seasonal campaigns, and special offers.

• Support paid social media advertising campaigns and coordinate with the digital marketing team/agency when required.

• Conduct basic competitor and market research to identify opportunities and emerging trends.

• Collaborate with influencers and content creators for brand promotions and campaigns.

1. Analytics & Reporting

• Monitor social media performance and engagement metrics.

• Track reach, engagement, followers, views, conversions, and other relevant KPIs.

• Prepare regular social media performance reports.

• Analyze campaign results and recommend improvements based on data and audience insights.

Required Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, Media Studies, or a related field.

• 1–3 years of relevant experience in social media management, digital marketing, or content creation.

• Prior experience in the beauty, cosmetics, skincare, fashion, lifestyle, or FMCG industry will be highly preferred.

• Proven experience managing business social media accounts.

• Strong understanding of Facebook, Instagram, TikTok, and other social media platforms.

• Experience creating short-form video content, particularly Reels and TikTok-style videos, will be an advantage.

Required Skills & Competencies

• Strong creativity and content development skills.

• Excellent written and verbal communication skills.

• Strong understanding of social media trends and digital marketing practices.

• Good knowledge of content planning and social media analytics.

• Basic knowledge of graphic design tools such as Canva, Photoshop, or similar tools is preferred.

• Basic video editing skills using tools such as CapCut, Premiere Pro, or similar software will be an advantage.

• Strong aesthetic sense, particularly for beauty and cosmetic content.

• Good organizational and time-management skills.

• Ability to manage multiple brands and campaigns simultaneously.

• Proactive, energetic, and willing to experiment with new content ideas.

• Strong attention to detail and brand consistency.