Head of Marketing - FOREX

This is a remote position.

Our client is an established, regulated online trading broker with offices worldwide and its head office in Limassol, Cyprus. They offer forex and CFD trading to retail and professional clients across multiple regions. They are growing fast and looking for an experienced Head of Marketing to lead their global marketing strategy.

The role
The Head of Marketing will own the company's global marketing function, driving client acquisition, brand growth and retention across all regions. This is a senior, fully remote position working closely with the executive team, sales, compliance and product. Candidates must come from the forex/CFD industry.

Requirements

• Define and deliver the global marketing strategy in line with business and revenue targets
  
• Lead client acquisition across performance marketing, SEO, paid media, affiliates/IBs, social and content
  
• Own the marketing budget and allocate it across channels and regions based on ROI
  
• Build and manage a high-performing marketing team, in-house and agency-based
  
• Drive brand positioning and awareness across key markets
  
• Oversee CRM, lifecycle and retention campaigns to improve FTDs, activation and client lifetime value
  
• Work with compliance to ensure all marketing meets regulatory requirements (e.g. CySEC, FCA, ESMA and other relevant regulators)
  
• Track and report on KPIs, including CPA, FTD volume, conversion rates, LTV and ROI
  
• Manage partnerships, sponsorships and events where relevant
  
• Keep up with competitor activity and forex market trends
  

Requirements

• Essential: substantial marketing experience within the forex/CFD brokerage industry
  
• At least 3 years' experience in a senior marketing leadership role
  
• Proven track record of scaling client acquisition at a regulated broker
  
• Strong knowledge of performance marketing, affiliate/IB programmes and digital acquisition
  
• Solid understanding of marketing regulations for financial services (CySEC, FCA, ESMA or similar)
  
• Experience managing multi-region campaigns and budgets
  
• Strong analytical skills and a data-driven approach
  
• Excellent leadership and communication skills
  
• Fluent English (additional languages are an advantage)
  

Nice to have

• Knowledge of marketing automation and CRM platforms
  
• Experience launching new brands or entering new jurisdictions
  

Benefits

• Competitive salary plus performance-related bonus
  
• Fully remote working
  
• Senior leadership role with real influence over strategy
  
• The opportunity to shape the global marketing of a growing international broker