Performance Marketing Executive

Location: Jabalpur, Madhya Pradesh
Experience: 3–5 Years

Requirements

Key Responsibilities

Plan and manage paid campaigns across Google Ads, Meta Ads, and other digital platforms.
Monitor CPC, CPM, CTR, CPL, ROAS, conversions, and overall campaign performance.
Generate quality leads and optimize campaigns to achieve business targets.
Conduct keyword research, audience targeting, A/B testing, and campaign optimization.
Prepare daily/weekly performance reports and provide actionable insights.
Coordinate with the creative and content team for ad creatives and campaigns.
Manage campaign budgets and ensure efficient utilization.
Stay updated with digital advertising trends and platform changes.

Benefits

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
1–3 years of experience in Performance/Digital Marketing.
Hands-on knowledge of Google Ads, Meta Ads, Google Analytics/GA4.
Strong analytical and reporting skills.
Good communication and problem-solving abilities.
Experience in lead generation and conversion optimization is preferred.

Compétences requises

Google AdsMeta AdsGoogle Analytics/GA4Paid campaign planning and managementPerformance metrics monitoring (CPC, CPM, CTR, CPL, ROAS, conversions)Keyword researchAudience targetingA/B testingLead generationConversion rate optimizationReporting and performance analysis (daily/weekly reports)Campaign budget managementCross-functional coordination with creative and content teamsCommunication skillsProblem-solving

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