Head Florist

Job Purpose

The Head Florist leads floral design and execution for Floward’s Business Development events, including corporate functions, weddings, private occasions, brand activations, and large-scale installations. The role owns the floral side of every BD event from concept and client pitch through costing, production, on-site setup, and breakdown, while leading a team of florists and making sure every event reflects Floward’s quality standards and brand identity.

Key Responsibilities

Event Floral Design & Concept Development

• Lead floral concept development for BD events, including corporate functions, weddings, private occasions, product launches, and brand activations.
• Produce mood boards, design proposals, and sample arrangements for client pitches and approvals.
• Translate client briefs, venue requirements, and brand guidelines into executable floral designs.
• Stay current with global floral and event design trends and bring them into Floward’s event offering.

Client & Business Development Support

• Partner with the BD team on client meetings, site visits, and pitches as the floral design lead.
• Support BD in building event proposals that are creative, commercially viable, and deliverable.
• Build lasting relationships with corporate and private clients to drive repeat event business.
• Gather client feedback after each event and use it to improve future proposals.

Event Costing & Budget Control

• Prepare floral costings, bills of materials, and labour estimates for event quotations.
• Manage event floral budgets and keep execution within agreed costs and margins.
• Track actual versus quoted costs for each event and report variances to BD and Finance.

Event Planning & Execution

• Plan and lead end-to-end floral production for events, from flower ordering to on-site installation and breakdown.
• Coordinate with operations, logistics, procurement, and venue teams on timelines, access, and setup requirements.
• Lead on-site setup teams and make sure installations are delivered on time and to the approved design.
• Manage multiple events running in parallel, including peak seasons and high-profile occasions.

Sourcing, Quality & Flower Care

• Work with procurement and suppliers to source flowers, foliage, props, and materials suited to each event.
• Plan flower orders around seasonal availability, lead times, and event dates.
• Apply strict standards for flower storage, conditioning, and handling to guarantee freshness at the event.
• Oversee event props, hardware, and reusable inventory, keeping it maintained and tracked.

Team Leadership

• Lead, schedule, and develop the event florist team, including freelance florists brought in for large events.
• Coach florists on advanced event techniques, installations, and Floward’s design standards.
• Allocate florist resources across events and core operations in coordination with country florist leads.

Cross-Departmental Collaboration

• Work with Marketing and Brand teams on activations, campaigns, and promotional shoots.
• Provide creative input on event packages, seasonal collections, and new BD offerings.

Qualifications & Experience

• Minimum 8 years of experience in floral design, with at least 3 years leading floral design for events.
• Strong portfolio of large-scale event work (corporate events, weddings, installations, activations).
• Experience leading teams of florists and managing on-site event setups.
• Strong commercial sense, with hands-on experience costing and quoting event floral work.
• Confident presenting concepts to clients and working alongside BD and sales teams.
• Advanced knowledge of floral care, seasonal availability, sourcing, and handling.
• Formal floral design training or certification preferred.
• Experience in the GCC events market is a plus.
• Flexibility to work evenings, weekends, and peak seasons in line with event schedules.