Search Engine Optimization Lead

Key Responsibilities

• Develop and execute the overall SEO strategy
  
• Manage On-Page and Off-Page SEO activities.
  
• Conduct keyword research and identify high-potential keywords related to SIPs, investments, wealth creation, and personal finance.
  
• Optimize website pages, blogs, landing pages, meta titles, descriptions, headings, internal linking, and overall content structure.
  
• Plan and execute high-quality link-building and backlink strategies.
  
• Manage guest posting and outreach activities to build relevant backlinks.
  
• Identify and manage paid backlink opportunities while ensuring quality and relevance.
  
• Work on AEO (Answer Engine Optimization) to improve visibility in AI-generated and answer-based search results.
  
• Work on GEO (Generative Engine Optimization) and adapt SEO strategies for AI/search experiences.
  
• Manage ASO (App Store Optimization) for the  mobile application.
  
• Monitor competitors and identify new SEO opportunities.
  
• Regularly analyze Google Search Console, Google Analytics and other SEO tools.
  
• Track keyword rankings, organic traffic, backlinks, conversions and other SEO KPIs.
  
• Identify technical SEO issues and coordinate with the development team for resolution.
  
• Manage SEO requirements for the WordPress website.
  
• Coordinate with the content, SMM and design teams for SEO-driven content and creatives.
  
• Prepare regular SEO reports and provide actionable insights to management.
  

Mandatory Skills

• 5+ years of hands-on SEO experience.
  
• Strong knowledge of On-Page SEO.
  
• Strong knowledge of Off-Page SEO.
  
• Experience with AEO and GEO.
  
• Experience with ASO.
  
• Strong knowledge of backlink building and outreach.
  
• Experience with guest posting.
  
• Knowledge of paid backlink strategies and backlink quality evaluation.
  
• Good understanding of WordPress.
  
• Strong keyword research and competitor analysis skills.
  
• Knowledge of Google Search Console and Google Analytics.
  
• Good communication and coordination skills.
  
• Ability to independently manage the complete SEO function.