Product Marketer

The role combines strategic planning with hands-on execution. across performance marketing, SEO, content, social media, email marketing, marketing automation, analytics, and demand generation. I work closely with leadership, sales, design, content, and technology teams to turn digital channels into measurable business outcomes.

Key Responsibilities

• Develop and execute integrated digital marketing strategies aligned with business and revenue goals, informed by competitor, market, keyword, audience, and channel research.
  
• Plan and manage B2B demand generation campaigns across Google, LinkedIn, Meta, and other relevant channels, driving qualified traffic, leads, opportunities, and pipeline through paid and organic acquisition.
  
• Develop SEO strategies focused on increasing organic visibility, qualified traffic, and commercial intent, and identify opportunities to improve visibility across search engines and AI platforms.
  
• Develop and optimize lead generation funnels from first touch through MQL, SQL, and opportunity stages.
  
• Manage content distribution across website, social media, email, search, and emerging AI-driven discovery channels.
  
• Build and optimize landing pages, conversion journeys, lead magnets, and other digital assets, and continuously test messaging, audiences, creatives, offers, and campaigns to improve conversion.
  
• Manage email marketing and marketing automation campaigns, including segmentation, nurturing, personalization, and lead follow-ups.
  
• Monitor campaign performance, attribution, CPL, conversion rates, ROI, and pipeline contribution using GA4, Google Tag Manager, Search Console, CRM, advertising platforms, and analytics tools.
  
• Establish reporting frameworks and dashboards that provide clear visibility into marketing performance and business impact.
  
• Collaborate with content, creative, product, and development teams to launch and optimize campaigns, and experiment with new tools, automation, and AI capabilities to improve marketing efficiency.
  
• Support brand positioning and digital communication for Tkxel’s technology and software development services across international markets.
  

Core Areas of Ownership

This role owns digital strategy, demand generation, and performance marketing end to end, spanning SEO, content marketing, paid media, email marketing, and marketing automation. It also carries ownership of conversion rate optimization, analytics, B2B lead generation, AI search and GEO, and the wider marketing technology stack.

Requirements

Required

• 3-4 years of digital marketing experience.
  
• Proven ownership of paid campaigns on Google Ads, LinkedIn Ads, and Meta Ads, including budget management and optimization.
  
• Hands-on SEO experience covering technical, on-page, and content-led organic growth.
  
• Working command of GA4, Google Tag Manager, and Google Search Console for tracking, attribution, and performance reporting.
  
• Experience with marketing automation and CRM platforms (HubSpot, ActiveCampaign, Pipedrive, or equivalent) for segmentation, nurturing, and lead lifecycle management.
  
• Demonstrated experience building and optimizing landing pages and conversion journeys, with a testing-led approach to CRO.
  
• Strong written and verbal English, with experience marketing to international audiences.
  
• Bachelor's degree in Marketing, Business, Communications, or a related field.
  

Tools to Work:

Google Ads, LinkedIn Ads, Meta Ads, GA4, Google Tag Manager, Google Search Console, HubSpot, ActiveCampaign, Pipedrive, Webflow, Microsoft Clarity, Zapier, n8n, and other marketing automation, analytics, CRM, and AI tools.