Director of Sales & Marketing

About Waldhaus Flims

Waldhaus Flims opened in 1877 as the first hotel in Flims and is one of Switzerland’s historic grand resorts. Set within the largest hotel park in Switzerland, in the Graubünden Alps, the resort offers direct access to the LAAX ski area in winter and hiking and biking trails in summer.

The resort will reopen in summer 2027 as Waldhaus Flims, Grand Resort & Spa, Curio Collection by Hilton, featuring 143 rooms and suites, a restaurant, bar, spa and 11 event venues for up to 500 guests. DOSM FLIMS Ad

About the Role

We are looking for a commercially driven Director of Sales & Marketing to lead the market positioning, demand generation and commercial performance of Waldhaus Flims through pre-opening, reopening and beyond.

You will own the resort’s Sales & Marketing strategy, build demand ahead of opening, establish the commercial team and drive performance across all key business segments and revenue streams.

The role requires a strong balance of strategic thinking and hands-on execution, with a clear focus on building a profitable business mix throughout the year and creating incremental demand for lower-need periods.

Key Responsibilities

• Lead the commercial pre-opening and reopening strategy, building market awareness, demand and a strong business pipeline ahead of opening;
  
• Drive revenue and market share across all key segments and revenue streams, including leisure, corporate, MICE, groups, travel trade, weddings and social business;
  
• Lead proactive and reactive Sales activity, developing strategic accounts, new business opportunities, client relationships, partnerships and major commercial agreements;
  
• Own the Sales & Marketing strategy, annual plan and budget, with clear commercial priorities, measurable KPIs and focus on return on investment;
  
• Lead positioning, marketing and e-commerce strategy, including digital channels, direct booking opportunities, PR, campaigns, partnerships and Hilton brand platforms;
  
• Work closely with Revenue Management on segmentation, pricing, distribution, forecasting and business mix, developing targeted strategies for different demand periods;
  
• Build, lead and develop the Sales & Marketing team, creating a culture of accountability, collaboration, commercial focus and strong execution;
  

About You

• 7+ years of hotel Sales & Marketing experience in luxury or upper-upscale hotels or resorts, including leadership – a hands-on leader who combines strategy with active market engagement and day-to-day execution;
  
• Proven track record in proactive sales, business development and key account management across leisure, corporate, MICE, groups and travel trade – with strong negotiation skills and long-term client relationships;
  
• Experience building Sales & Marketing strategies, budgets and action plans tied to measurable revenue results; commercially minded and data-driven;
  
• Strong understanding of e-commerce, digital marketing, distribution, direct booking and revenue management;
  
• Fluent German and English required; French or Italian, pre-opening, Hilton and Swiss/Alpine market experience are an advantage.
  

We Offer

• A commercial leadership role with real impact, shaping how one of Switzerland’s historic grand resorts reopens and performs under a new brand;
  
• You will work closely with the General Manager and the Apex Alliance commercial and marketing teams, with significant opportunity to shape; and execute the resort’s commercial direction;
  
• Competitive compensation package aligned with performance, incentives including;
  
• Discounted accommodation and F&B rates across the Apex Alliance portfolio, as well as Hilton Honors Team Member rates;
  
• International exposure within a growing hotel management company;
  
• Career development opportunities across an expanding international portfolio;
  
• Training programs with „Hilton University“.