Job Description – E-commerce & Digital Marketing Manager

Location: Park Street, Kolkata
Experience: 6–10 Years
CTC: Up to ₹10 LPA
Industry: Retail / E-commerce / D2C / Lifestyle
Interview: Face-to-Face (F2F)
Employment Type: Full-Time

Job Summary

We are looking for a creative and analytical E-commerce & Digital Marketing professional to drive online sales, digital growth, customer engagement, and retail marketing initiatives.

Key Responsibilities

• Lead E-commerce & Digital Marketing strategy to drive online sales and growth.
  
• Manage Meta & Google Ads, campaign optimization, tracking, and Pixel integration.
  
• Manage Shopify, including apps, integrations, merchandising, and website experience.
  
• Drive marketplace expansion and alternate digital channels.
  
• Manage product listings, availability, conversion, and online customer experience.
  
• Develop Instagram, content, and Reels strategies to improve engagement.
  
• Drive CRM & Loyalty campaigns for customer acquisition, engagement, and retention.
  
• Plan WhatsApp, SMS & Email campaigns and customer journeys.
  
• Drive repeat purchases through lifecycle and retention initiatives.
  
• Execute marketing strategies for new store openings, retail events, and campaigns.
  
• Manage store-level, franchise, partner, local, and mall marketing activities.
  
• Develop marketing plans for underperforming stores.
  
• Manage agencies, vendors, influencers, and marketing partners.
  
• Track Sales, Digital & Marketing MIS and drive ROI and cost optimization.
  

Requirements

• 6–10 years of relevant experience in E-commerce / Digital / Retail Marketing.
  
• Strong hands-on experience with Performance Marketing, Shopify, CRM/Loyalty, and Retail Marketing.
  
• Experience with Meta Ads, Google Ads, WhatsApp, SMS, and Email Marketing.
  
• Strong analytical, campaign management, and stakeholder management skills.
  
• Proven ability to convert marketing initiatives into measurable business results.
  
• Candidates should be comfortable attending a F2F interview in Park Street, Kolkata.