Marketing Officer

We've just become Neofin, and we need someone to help tell that story. If you can plan a campaign, design the creative, write the copy, and show the numbers afterwards, this role is for you.

Neofin Hire Purchase is a Nepal Rastra Bank-regulated financial institution that helps people across Nepal finance mobile phones, vehicles, and more. We're in the middle of a big shift, with a new brand, new digital products, and a growing customer base. Marketing sits right at the centre of it.

What you'll do

• Build quarterly and annual marketing plans aligned with business targets and product launches
• Plan and run campaigns across digital, branch, and dealer channels from idea to execution to results
• Manage the marketing budget, track spend, and make sure every rupee is accountable
• Brief, coordinate, and review the work of external agencies, including creative, media, and events
• Create content yourself, such as social posts, short-form videos, banners, and print materials, using Canva/ Adobe Illustrator/ CapCut, and AI tools
• Manage Neofin's social media pages (Facebook, TikTok, Instagram, LinkedIn) with a consistent content calendar
• Run and optimise paid campaigns on Meta and other platforms
• Handle website content updates, on-page SEO, and Google Business Profile listings
• Write sharp, natural copy in both Nepali and English
• Track performance (reach, engagement, leads, cost per lead, app downloads) and report insights to management
• Keep all branding consistent with Neofin's brand guidelines, including point-of-sale materials at partner outlets
• Make sure all marketing communication is accurate, transparent, and in line with regulatory guidelines for financial advertising

Who we're looking for

• A marketer who can think strategically and still execute hands-on
• Creative, with a strong eye for design and storytelling
• Data-minded. You care about what worked, not just what looked good
• Organised enough to juggle campaigns, budgets, agencies, and deadlines at the same time
• Confident in managing vendors and pushing back when the work isn't right
• Curious about new tools, trends, and AI, and quick to put them to use
• Ambitious, with the drive to grow into leading the marketing function

• Bachelor's degree in marketing, Management, Business Administration, Mass Communication, or a related field
• Minimum 2 years of experience in digital marketing, brand, or content roles. Experience in BFIs, fintech, or consumer brands is a plus
• Hands-on skills in Canva and Adobe Illustrator; video editing skills are a strong plus
• Practical experience running Meta ad campaigns and working with SEO
• Working knowledge of Meta Insights, Google Analytics, or similar tools
• Experience managing a budget or coordinating with an agency is preferred
• Excellent written and spoken Nepali and English
• Good knowledge of MS Office and reporting
• Willingness to travel for market visits, activations, and events
• Valid two-wheeler license is preferred

What we offer

• Real ownership of marketing at a company going through a rebrand and digital transformation
• A marketing budget to work with and the freedom to try new ideas
• Close exposure to senior leadership and business decisions
• A clear growth path toward leading the marketing function
• Competitive salary and benefits based on experience