MARKETING EXECUTIVE

The Marketing Executive is responsible for supporting the planning, implementation, and monitoring of marketing activities that increase brand awareness, product visibility, customer engagement, and sales 

The role involves coordinating marketing campaigns, market research, promotions, digital marketing, merchandising, customer engagement, and marketing performance reporting.

Key Responsibilities

A. Marketing Campaigns

• Support the planning and implementation of marketing campaigns for company products.
  
• Coordinate promotional activities, product launches, activations, and marketing events.
  
• Ensure marketing campaigns are implemented according to approved plans and budgets.
  
• Monitor campaign performance and prepare activity reports.
  

B. Market Research & Consumer Insights

• Conduct market research to understand customer needs, preferences, and buying behaviour.
  
• Collect information on competitors, products, pricing, promotions, and market trends.
  
• Gather customer and retailer feedback and provide recommendations to management.
  
• Identify potential market opportunities and emerging consumer trends.
  

C. Brand Management

• Support the implementation of brand strategies and guidelines.
  
• Ensure products are properly positioned and presented in the market.
  
• Coordinate branding materials, promotional materials, and product visibility activities.
  
• Work with relevant departments to ensure consistency of brand communication.
  

D. Digital & Social Media Marketing

• Support the development and implementation of social media campaigns.
  
• Prepare and coordinate content for social media platforms.
  
• Monitor online engagement, comments, customer feedback, and brand mentions.
  
• Track digital marketing performance and prepare reports.
  

E. Trade Marketing & Merchandising

• Support product visibility and merchandising activities in retail outlets, wholesalers, and distributors.
  
• Conduct market and outlet visits to monitor product availability, pricing, displays, and competitor activities.
  
• Ensure promotional materials are properly displayed.
  
• Work closely with the sales team to support sales and distribution objectives.
  

F. Customer Engagement

• Support customer engagement initiatives and promotional activities.
  
• Collect and document customer feedback.
  
• Respond professionally to marketing-related customer inquiries.
  
• Identify customer concerns and communicate them to the relevant department.
  

G. Marketing Materials

• Coordinate the development of marketing and promotional materials, including:
  
  • Posters
    
  • Flyers
    
  • Product brochures
    
  • Social media creatives
    
  • Product displays
    
  • Promotional materials
    
• Work with designers and external service providers where required.
  

H. Marketing Budget 

• Assist in preparing marketing activity budgets.
  
• Monitor marketing expenditure against approved budgets.
  
• Support procurement of marketing materials and services.
  
• Maintain proper documentation for marketing expenses and activities.
  

I. Reporting & Performance Monitoring

• Prepare weekly and monthly marketing activity reports.
  
• Track marketing KPIs and campaign performance.
  
• Monitor product visibility, customer engagement, promotional activities, and market activities.
  
• Provide recommendations based on marketing data and field observations.
  

J. Cross-Functional Collaboration

• Work closely with Sales, Finance, Production, Quality, Procurement, and Operations teams.
  
• Coordinate marketing activities with sales and distribution plans.
  
• Provide marketing information that supports business decision-making.
  
• Participate in company meetings, events, exhibitions, and other relevant activities.
  

Requirements

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
  
• Good knowledge of FMCG marketing principles.
  
• Good understanding of digital and social media marketing.
  
• Strong communication and presentation skills.
  
• Good analytical and reporting skills.
  
• Proficiency in Microsoft Office and relevant digital marketing tools.
  

Experience

• Minimum 2–3 years of experience in marketing, preferably within the FMCG industry.
  
• Experience in trade marketing, merchandising, market research, promotions, or digital marketing is an added advantage.
  
• Experience working with distributors, retailers, wholesalers, or field sales teams is preferred.