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HC

HillBridge Consulting

Female Commercial Lead

Lagos, NGOn-sitePermanentFull-time

Posted Oct 10, 2026

  1. Drive product listing and shelf presence across pharmacies, beauty stores, supermarkets, and other relevant retail outlets

  2. Identify, pitch, and onboard new retail and distribution partners/stockists, negotiating listing terms, shelf placement, and stocking volumes.

  3. Build and maintain strong relationships with store owners/managers/pharmacists to secure and protect shelf space and favorable positioning.

  4. Monitor stock levels and sell-through at retail points, coordinating restocks and preventing stock-outs or overstocking.

  5. Track and expand the brand's retail footprint (number of active stockists/outlets).

  6. Get the product listed, optimized, and actively selling on relevant online marketplaces and platforms (e.g. Jumia, Konga, Instagram/WhatsApp shops, brand website) in addition to owned digital channels.

  7. Manage online storefront content (product listings, pricing, reviews/ratings) to maximize visibility and conversion on each platform.

  8. Coordinate with platform account managers/partners to run promotions, secure placement, and resolve listing or fulfillment issues.

  9. Plan and execute terrestrial marketing activities — in-store activations, product sampling, roadshows, market storming, pharmacy/clinic engagement, and community or event-based marketing.

  10. Build a calendar of on-ground activations aligned to key retail and seasonal periods, tracking footfall, engagement, and resulting sales.

  11. Gather on-ground market and competitor intelligence (pricing, shelf presence, consumer reactions) from the field to inform strategy.

  12. Support the retail and terrestrial push with brand visibility efforts — social media, PR, influencer/dermatologist partnerships — that drive customers to ask for the product in-store and online.



Requirements


  • Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field. An MBA or postgraduate marketing qualification is an advantage but not required. Relevant certifications are a plus.


  • 5–8+ years of progressive marketing experience, ideally in FMCG, beauty/personal care, health/wellness, or D2C consumer brands.


  • Proven track record of building brand visibility and acquisition funnels for a growing or new-to-market brand 


  • Strong grasp of digital marketing (paid social, performance/search marketing, WhatsApp/SMS marketing 


  • Data-driven mindset.


  • Strong leadership and people-management skills.


  • Excellent communication and stakeholder-management skills, with the ability to translate marketing performance into a clear commercial narrative for the Founder/MD.


  • Comfortable working with a lean budget and limited brand equity, and building processes/systems from scratch rather than inheriting them.




Benefits

  • Pension
  • Health insurance
  • Leave arrangement
  • Allowances


Role snapshot

Job type

Full-time

Required skills

Retail Channel Development and ExpansionNegotiation (listing terms, shelf placement, stocking volumes)Key Account Management and Retailer Relationship BuildingInventory and Stock Replenishment Management (monitoring sell-through, preventing stock-outs/overstock)E‑commerce Marketplace Management (Jumia, Konga, Instagram/WhatsApp shops, brand website)Online Merchandising and Product Listing Optimization (content, pricing, reviews)Digital Marketing (paid social, performance/search, WhatsApp/SMS marketing)Trade Marketing and In‑store Activations (sampling, roadshows, pharmacy/clinic engagement)Market and Competitive Intelligence Gathering (field insights, pricing, shelf presence)Data-driven Analytics and Performance MeasurementTeam Leadership and People ManagementStakeholder Management and Executive Communication (reporting to Founder/MD)Process and Systems Building (setting up processes with lean budgets)

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