Career Directions Limited (CDL)
Trade Development Representative
Mombasa, KEOn-sitePermanentFull-time
Posted Aug 26, 2026
To focus on channel visitations to drive retailer awareness & turnaround on SIMs & Float while
paying attention to visibility and merchandising at point of purchase for SSOs and T-Kash agents
1. SSO & Agent Recruitment & Mapping - Effectively manage the identification and recruitment of
Agents, targeting mobile money outlets and high traffic retail stores.
2. Call rate - Visit SSOs & Agents regularly using agreed route plans (beat plans).
3. Training and delivery of business tools - Provide all requisite tools for transactions at SSO &
agent outlet and train SSOs and TKash Agents on processes
4. AML training and testing – Train agents on AML and SSOs on KYC process in relation to
SIMREG
5. Float and stock cover and sales – monitor and effectively enforce 1.5x stock rule for agents and
ensure SSOs have adequate stock SIMs for new registration and activations
6. Merchandising – Develop and maintain merchandising standards by availing merchandising
materials at SSOs and Agent outlets
paying attention to visibility and merchandising at point of purchase for SSOs and T-Kash agents
1. SSO & Agent Recruitment & Mapping - Effectively manage the identification and recruitment of
Agents, targeting mobile money outlets and high traffic retail stores.
2. Call rate - Visit SSOs & Agents regularly using agreed route plans (beat plans).
3. Training and delivery of business tools - Provide all requisite tools for transactions at SSO &
agent outlet and train SSOs and TKash Agents on processes
4. AML training and testing – Train agents on AML and SSOs on KYC process in relation to
SIMREG
5. Float and stock cover and sales – monitor and effectively enforce 1.5x stock rule for agents and
ensure SSOs have adequate stock SIMs for new registration and activations
6. Merchandising – Develop and maintain merchandising standards by availing merchandising
materials at SSOs and Agent outlets
Requirements
- Diploma or Bachelor’s Degree in Business, Marketing or related field
- At least 1 year experience in sales and distribution role in an FMCG or Telcos
- Customer focus
- Influencing and negotiation skills
- Networking and building partnerships
- Analytical thinking
Role snapshot
Job type
Full-time
Required skills
Channel DevelopmentBeat/Route PlanningAgent Recruitment & MappingField Sales ExecutionTraining & OnboardingAML & KYC Compliance TrainingInventory & Float ManagementMerchandising ImplementationSales & Distribution (FMCG/Telco)Customer FocusInfluencing & NegotiationNetworking & Partnership BuildingAnalytical ThinkingPOS/Transaction Tools Deployment
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