Develop and execute high-impact campaign strategies, including taglines, scripts, and social media content that resonate with diverse audiences.
Craft compelling narratives that leverage strong conceptual thinking to tell stories that connect emotionally with viewers.
Manage and deliver integrated marketing initiatives spanning various platforms to maximize reach and engagement.
Analyze audience trends and behaviors within the OTT and entertainment sectors to inform creative decisions.
Curate and present a robust portfolio demonstrating a culturally aware and distinctive writing voice.
Champion a deep passion for pop culture, storytelling, and the evolving entertainment ecosystem.

Requirements

* Strong conceptual thinking and storytelling skills
* Ability to write impactful campaigns, taglines, scripts and social content
* Experience across integrated / multi-platform campaigns
* Understanding of OTT, entertainment and audience behaviour
* Strong portfolio and culturally relevant writing voice
* Passion for OTT, entertainment, storytelling and pop culture

Required skills

Conceptual thinkingStorytelling and narrative developmentCampaign strategy developmentTagline writingScriptwriting for video/OTTSocial media copywritingIntegrated/multi-platform campaign executionAudience analysis (OTT and entertainment)Culturally relevant writing and cultural awarenessPortfolio curation and presentationPassion and knowledge of pop culture and the entertainment ecosystemCopywriting (commercial and promotional)Campaign project management and delivery

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