Digital Marketing Manager

About the Role

We are looking for a Digital Marketing Manager who can independently manage and execute the company’s digital marketing activities, with strong hands-on expertise in paid advertising, lead generation, social media marketing, SEO, analytics and digital brand building.

The candidate should not be limited to planning or coordinating agencies. The ideal candidate must have hands-on experience in running digital advertising campaigns, analysing performance and optimising campaigns to generate measurable business results.

Key Responsibilities

1. Paid Advertising & Performance Marketing

• Plan, launch and manage paid campaigns across Google Ads, Meta Ads (Facebook & Instagram) and other relevant digital platforms.
  
• Manage campaigns for lead generation, brand awareness, website traffic, conversions and remarketing.
  
• Handle campaign setup including audience targeting, budgets, creatives, keywords, placements and bidding.
  
• Continuously monitor and optimise campaigns to improve CPL, CTR, CPC, conversion rate and ROAS.
  
• Conduct A/B testing of creatives, audiences, ad copies and landing pages.
  
• Manage monthly digital advertising budgets and ensure optimum ROI.
  

2. Social Media Marketing

• Develop and execute social media strategies for Facebook, Instagram, LinkedIn, YouTube and other relevant platforms.
  
• Plan monthly content calendars and coordinate with the creative/content team.
  
• Monitor engagement, reach, followers and overall social media performance.
  
• Develop campaigns and content that strengthen the company’s brand presence.
  

3. SEO & Website Marketing

• Implement on-page and off-page SEO strategies to improve organic visibility.
  
• Conduct keyword research and competitor analysis.
  
• Coordinate website content, landing pages, blogs and other digital assets.
  
• Monitor website traffic, rankings, conversions and user behaviour.
  
• Identify opportunities to improve organic lead generation.
  

4. Analytics & Reporting

• Track and analyse digital marketing performance using Google Analytics / GA4, Google Search Console, Google Ads Manager, Meta Business Suite and other analytics tools.
  
• Prepare regular MIS and performance reports.
  
• Analyse campaign data and provide actionable recommendations.
  
• Track leads from source to conversion and identify the highest-performing channels.
  

5. Lead Generation & Conversion

• Develop digital strategies to generate qualified leads for the sales team.
  
• Work closely with Sales to understand lead quality and conversion.
  
• Track the complete digital lead funnel from campaign → lead → qualified lead → sales conversion.
  
• Identify opportunities to reduce CPL and improve lead quality.
  

6. Digital Branding

• Build and strengthen the company’s online presence and brand identity.
  
• Develop digital campaigns for new product launches, dealer/channel promotions, brand campaigns and corporate communication.
  
• Monitor competitors and identify emerging digital marketing trends and opportunities.
  

Required Skills

Must-Have:

• Strong hands-on experience with Google Ads and Meta Ads.
  
• Good understanding of Performance Marketing and Lead Generation.
  
• Knowledge of SEO, SEM, Social Media Marketing and Content Marketing.
  
• Experience with Google Analytics / GA4 and Google Search Console.
  
• Strong understanding of digital marketing KPIs such as CPC, CPM, CTR, CPL, CPA, Conversion Rate and ROAS.
  
• Ability to analyse campaign data and optimise performance.
  
• Strong understanding of digital marketing funnels and remarketing.
  
• Good communication and analytical skills.
  
• Ability to independently execute campaigns rather than only coordinate with agencies.
  

Good to Have:

• Experience with WordPress or other CMS platforms.
  
• Knowledge of email marketing and WhatsApp marketing.
  
• Basic understanding of graphic design/video content and tools such as Canva.
  
• Experience with CRM, lead-management systems and marketing automation.
  
• Experience in B2B, dealer/distributor or building-material marketing will be an advantage.
  

Requirements

Candidate Profile

We are looking for a result-oriented, hands-on Digital Marketing Manager who understands both brand marketing and performance marketing.

The ideal candidate should be able to take ownership of digital marketing end-to-end — from strategy and campaign execution to lead generation, analytics, optimisation and reporting.

Key Performance Indicators (KPIs)

• Digital lead generation
  
• Cost Per Lead (CPL)
  
• Lead quality and conversion
  
• ROAS / campaign ROI
  
• Website traffic and organic growth
  
• Search rankings
  
• Social media reach and engagement
  
• Digital campaign performance
  
• Brand visibility and online presence
  

Education

Bachelor’s degree in Marketing, Digital Marketing, Business Administration, Mass Communication or a related field. A relevant certification in Digital Marketing will be an advantage.