Require a DIGITAL MARKETING SPECIALIST in Belgravia , Zimbabwe

• Develop and execute comprehensive digital marketing strategies spanning paid and organic channels to achieve business goals.
  
• Oversee the management and expansion of the brand's footprint on key social media platforms.
  
• Create engaging content and persuasive copy for diverse mediums, including advertisements, email campaigns, landing pages, and social updates.
  
• Design and implement email marketing sequences focused on effective lead nurturing and conversion.
  
• Optimize conversion rates and refine landing page performance through continuous testing and analysis.
  
• Monitor campaign performance using Google Analytics and other data tools to interpret trends and drive strategic improvements.
  
• Manage end-to-end execution of multiple simultaneous campaigns, ensuring adherence to timelines and budgetary constraints.
  
• Formulate strategic plans based on data analysis to make informed decisions that maximize traffic, leads, and revenue.
  

Requirements

• Bachelor’s degree in Marketing, Communications, Business or a related field is preferred.
  
• 2-5+ years’ experience in digital marketing with proven results across paid and organic channels.
  
• Strong SEO, SEM & paid advertising knowledge.
  
• Experience managing and growing brand presence across major social media.
  
• Content creation and copywriting skills (ad copy, emails, landing pages, social media posts).
  
• Email marketing & lead nurturing experience.
  
• Understanding of CRO and landing page optimisation.
  
• Proficiency in Google Analytics and ability to analyse data & improve campaigns.
  
• Experience with tools such as Google Ads, Meta Ads, CRM platforms, WordPress, marketing automation tools.
  
• Strong written and verbal communication skills.
  
• Ability to manage multiple campaigns, deadlines and budgets effectively.
  
• Strategic thinker with the ability to plan data-driven decisions, interpret results and make data-driven decisions.
  
• A strong portfolio/track record of growing traffic, leads, conversions or ROI.