Social Media Executive

About the Role

Inspiria Knowledge Campus is seeking a high-energy Social Media & Content Strategist to take the reins of our digital brand presence. In this role, you won't just manage accounts—you will act as the director, storyteller, and strategic voice of our campus. You will lead short-form video production, work with AI-assisted creative tools, and build data-backed social campaigns that resonate with Gen-Z students, parents, and industry leaders.

Key Responsibilities

1. Content Strategy & Short-Form Video Production

• Own the monthly social media strategy and execution across Instagram, YouTube, LinkedIn, and Facebook.
  

• Script, film, host, and edit high-retention short-form video content (Reels, YouTube Shorts) showcasing campus culture, student achievements, and academic excellence.
  

• Experiment with video hooks, pacing, and visual storytelling frameworks to drive continuous reach and engagement growth.
  

2. Campus Storytelling & On-Camera Presence

• Serve as an active creator and on-camera host for campus events, student podcasts, spotlight interviews, and trend-based video formats.
  

• Collaborate with faculty, student ambassadors, and alumni to produce authentic "Day in the Life" and success-story campaigns.
  

3. Growth, Community & AI Workflow

• Leverage AI tools (e.g., ChatGPT, Midjourney, CapCut Pro) to accelerate content ideation, scriptwriting, and graphic design production.
  

• Cultivate an active digital community by driving meaningful interactions in comments, DMs, and community threads.
  

• Maintain a distinct, relatable, and professional brand voice tailored to each platform’s audience.
  

4. Analytics & Performance Optimization

• Track and analyze key performance indicators (KPIs), including retention rates, engagement benchmarks, watch time, and conversion leads.
  

• Deliver bi-weekly performance reports and actionable strategic tweaks to the Marketing Head.
  

• Partner with the Performance Marketing team to provide high-converting organic concepts for paid Meta and Google campaigns.
  

Required Skills & Qualifications

• Education: Bachelor’s degree in Mass Communication, Journalism, Digital Marketing, Media Production, or a related field.
  

• Experience: 1–3 years managing active social media accounts with a proven portfolio/showreel of short-form video output. (Agency or Education sector experience is a plus).
  

• Technical Proficiency:
  

  • Advanced mobile/desktop video editing (CapCut, Adobe Premiere Pro, or Final Cut Pro).
    

  • Graphic design via Canva Pro / Photoshop.
    

  • Social management & publishing platforms (Zoho Social, Buffer, or Hootsuite).
    

  • Comprehensive understanding of Meta Business Suite and YouTube SEO.
    

• Core Competencies:
  

  • Strong copywriting skills (crafting scroll-stopping hooks and clear calls-to-action).
    

  • High comfort level in front of and behind the camera.
    

  • In-depth understanding of Gen-Z digital culture, emerging audio trends, and platform algorithm shifts.