Social Media Strategist

• Develop and execute comprehensive social media strategies aligned with brand goals and marketing objectives.
  
• Plan monthly and quarterly content calendars across platforms like Instagram, Facebook, LinkedIn, YouTube, and Twitter (X).
  
• Define content pillars, tone of voice, and storytelling frameworks for different brands.
  
• Work closely with creative, design, video, and copy teams to ensure high-quality content execution.
  
• Analyze social media performance metrics such as reach, engagement, growth, CTR, and conversions.
  
• Identify trends, platform updates, and content opportunities to improve organic and paid performance.
  
• Manage brand communication, community engagement, and reputation across social channels.
  
• Collaborate with performance marketing teams to align organic and paid social strategies.
  
• Prepare weekly and monthly performance reports with insights and optimization recommendations.
  
• Guide the team on influencer collaborations, UGC strategies, and campaign-led content.
  
• Ensure consistency in brand messaging across all social platforms.
  

Requirements

• Strong experience in social media strategy and content planning (mandatory).
  
• Hands-on experience managing platforms like Instagram, Facebook, LinkedIn, and YouTube.
  
• Solid understanding of social media algorithms, trends, and platform best practices.
  
• Experience with social media analytics tools such as Meta Insights, LinkedIn Analytics, Google Analytics, and third-party tools.
  
• Ability to derive actionable insights from data and performance reports.
  
• Excellent communication, presentation, and stakeholder management skills.
  
• Experience handling multiple brands in an agency environment is a plus.
  
• Exposure to healthcare, real estate, education, or service-based brands is preferred.